article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

article thumbnail

PR’s First True Revolution

Maxim Behar

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. – Write a series or blog together. The blend of social media reach and trust in specific personalities can really amplify a campaign. Read on to find out how to craft the best collaboration.

B2B 191
article thumbnail

PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

It may be vanilla, but the healthy aging story just writes itself. The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The health angle.

Sports 149
article thumbnail

How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

Shift Communications

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. Anne Stevenson. Senior Content Strategist.

Print 83
article thumbnail

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Let me explain why. A City of Burned Bridges.

article thumbnail

3 Straightforward Ways to Engage with The Washington Post

Cision

The simple, old fashioned idea of offering to grab a cup of coffee with a reporter can go further than you think. One thing to keep in mind in the constantly-evolving news cycle: beats often change, which is why it’s important to keep relationships fresh and know daily what your target journalists are actually writing about.

Pitching 159