Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. and Jermaine Dupri. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Makeup artists grow followings on Instagram and are then interviewed for major magazines. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print. Lead media release.

Media 120

Media Television Video Print 120

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60