Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Ishmael's Corner

APRIL 7, 2015

My most valuable experience came from pursuing a multimedia journalism degree at San Jose State. I then spent two years attempting to hone the skill in various journalism classes and while on staff at SJSU’s newspaper, the Spartan Daily. Visual storytelling cuts across many fields and can be exercised in various ways.

Film 60

Film Internal International Storytelling 60

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. Comment: Amen.

Survey 104

Survey Report Media B2B 104

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. How long have you been in journalism and how did you get started?

Journalism 81

Journalism Meeting Newspapers Automotive 81

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Now, my CV is 27 pages long with almost 30 publications and numerous international conferences. journal publications, projects, etc) and keep track of these on a regular basis. How did this happen?

Conference 46

Conference Exercises Social Media Internal 46

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. Honestly, I’m not here to tell you what to do, but I do think exercises like this are hugely beneficial. Again, sadly the Crufts piece is no longer live, so I can’t link to it.).

Digital PR 160

Digital PR Film Instagram Writing 160

MaccaPR

APRIL 12, 2016

Director of Global Internal and Business Communications for Honeywell; former Senior Vice President with Kohnstamm Communications and long-time director of brand public relations for General Mills. "PR I’ve been lucky to learn from some of the best and the brightest in public relations and journalism. Mentor others. Collaborate.

Travel 48

Travel Exercises Corporate Internal 48

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. Set realistic expectations for the project or contract.

Agency 60

Agency Corporate Interviews eBook 60

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? We ran a base newspaper. There was a radio station.

Internal 68

Internal International Conference Public Affairs 68

PR Fuel

JULY 24, 2018

Here’s a good exercise. You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. As you go through this internal monologue, jot down the responses that seem most likely to resonate with “the outsiders.”.

Pitching 40

Pitching Media Small Business Writing 40

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

ZudePR

JUNE 6, 2016

The root of the problem is always internal. On distraction-fighting habits) Writing my goals in my journal daily. Daily intensive exercise. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 28, 2015

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. Coca-Cola is an excellent example of an organization practicing brand journalism well. As any writer can attest, this is often the hardest part of the storytelling process.

Storytelling 40

Storytelling Resources Writing Corporate 40

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

Deirdre Breakenridge

JANUARY 3, 2018

Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. E = Exercise. S = Scribing / Journaling. The interviews with business leaders are eye-opening. Then, there’s A.G. Lafley, who served as President and CEO of Proctor & Gamble. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Instead, highlight the real-world PR problem solving skills you exercised during internships, volunteer or part-time work or freelance gigs; illustrate them by quantifying the results you achieved.

Agency 48

Agency Real Estate Social Media Writing 48

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Journal of media practice. Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Journal of media practice. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40