executives-virtual-panels 
Bianchi Biz Blog
MAY 13, 2021
Over the past year COVID has caused many companies and organizations to take a major pivot from holding in-person conferences, symposiums and events at venues across the country and world to creatively working to conduct those same conferences, symposiums and events online to virtual audiences across the globe.
ImPRessions - Crenshaw Communications
APRIL 13, 2021
A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. However, putting together a panel can be complicated at a time when most of us are still staying put at home, juggling childcare, work, and life all at once.
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ImPRessions - Crenshaw Communications
APRIL 3, 2020
In fact, my job is to help client executives win high-level earned speaking engagements at technology conferences to complement or substitute for paid appearances. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. New speaking opportunities will open in 2020. Change up your stump speech.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
We regularly organize panel discussion events for clients that bring together a company expert or CEO with other (non-competitive) industry experts and a journalist as moderator. The panelists can include other industry executives, analysts, academics, or journalists. And it can have a much longer life than a two-hour event.
ImPRessions - Crenshaw Communications
MARCH 3, 2022
Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. It’s a marquee event with over 20,000 attendees, and it offers earned speaking opportunities for prominent B2B executive thought leaders.
Bianchi Biz Blog
MAY 27, 2021
After all, despite having to move to an all-virtual format, hosting or participating in panel discussions that tackle topics of interest in your industry is a great way to showcase thought leadership and bump-up brand recognition with target audiences, such as customers, prospects, potential recruits and journalists. The Pre-Game.
ImPRessions - Crenshaw Communications
JULY 14, 2021
Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.
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