Contently - Strategy

MAY 11, 2024

Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

Local 97

Local SEO Strategy How To 97

Maxim Behar

JUNE 6, 2024

Mr. Behar, are we critical enough of what we read and see on social media, especially during an election campaign? The emergence of social media about fifteen years ago and their increasing influence suddenly gave them an identification similar to what newspapers once had. Then it was: "They said it on TV."

Newspapers 40

Newspapers Government Social Media Crisis 40

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Did you invent a new product, write a book, or win an award?

Publicity 331

Publicity Television Local Pitching 331

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. I’ll use “ PR metrics ” as an example.

Media 198

Media Newspapers Google Energy 198

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

The Awards Blog

AUGUST 30, 2019

Content for a press and/or media kit. Spotlight article in magazines or digital media. Opportunities to raise awareness through social media and other sources. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think.

Writing 52

Writing How To Local Examples 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 83

Small Business Community Local Social Media 83

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Still, consumers who use smartphones, for example, see them in the same way — like smartphones. I started talking about social media and how lobbyism is dead and outdated. What are the results?

Corporate 59

Corporate Advertising Advertising Government 59

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ They found all these newspapers, cards, and historic documents in the wall of the home. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? I’m also interested in the local real estate market.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. Maxim: 30 years ago.

Newspapers 59

Newspapers Travel Course Meeting 59

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Start Writing.

How To 91

How To Guidelines Writing Pitching 91

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. Language and usage always have been evolving.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption.

Ethics 64

Ethics Social Media Local Corporate 64

Communications Conversations

JULY 20, 2015

I read the newspaper. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? I read emails. I read news sites.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. But I’ve already covered writing killer headlines , make-’em-move calls to action and juicy quotes. Distribution.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. What does a Google alert do?

Media 52

Media Analytics Radio Google 52

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. Example: Full Circle Joins The Caffeinated Buzz With Brumi. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Others may run it verbatim! You Control the Message.

How To 98

How To Newspapers Analytics SEO 98

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Engineering 150

Engineering Writing Corporate Brand 150

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?” Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. These are all examples of newsworthy stories that you should be sending out press releases for. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Insiders

APRIL 13, 2021

Hire a firm that specializes in the right media for you. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

Communications Conversations

JUNE 6, 2019

For example: My blog really led to me starting my own business –now also in its 10th year! Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. Sure, I write about issues and ideas that link back to services I provide.

Blogging 133

Blogging Analytics Meeting Writing 133

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. By the end you’ll have a rock-solid PR and social media strategy that you can immediately implement and raise your profile to expert status.’. The post BRAND NEW BOOK!

Social Media 53

Social Media How To Brand Branding 53

Cision

FEBRUARY 15, 2016

If your speakers have a large following on social, leverage them to generate more noise around the event. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Doing so will expand your reach and increase your chances of getting media coverage.

Conference 120

Conference How To Infographics Leadership 120