Ethics Report Storytelling Writing 
PRSay
JANUARY 8, 2019
As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Find your organization’s best stories.
PRSay
FEBRUARY 7, 2024
Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.
Ethical Voices
JUNE 12, 2023
What is the most difficult ethical challenge you ever confronted? Reporters can also tell the difference between very rote talking points and something that is deeper. I’m in the middle of working with a client where there are six messaging guides I have to write. But that approach achieves quantity and not quality.
PRSay
SEPTEMBER 11, 2023
ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In terms of news, pick a few outlets and reporters you trust who are covering AI frequently, and you’re likely to have a good sense of the most important things happening in the field. 21 at 1 p.m.
Stephen Waddington
AUGUST 11, 2019
Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. It published a report called Disinformation and ‘Fake News’ ’ in February.
Sword and the Script
SEPTEMBER 8, 2020
Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack.
Cision
JUNE 10, 2015
Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.
Expert insights. Personalized for you.
163 
Let's personalize your content