PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In terms of news, pick a few outlets and reporters you trust who are covering AI frequently, and you’re likely to have a good sense of the most important things happening in the field. 21 at 1 p.m.

Enterprise 186

Enterprise Tools Technology Privacy 186

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Reporting structure for communicators. Most respondents report to either the CEO (21%), CMO (20%) or chief communications officer (22%) currently. Many would prefer to be independent of marketing and report to either the CEO or CCO.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Landis PR

NOVEMBER 22, 2021

Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. Deadlines, ethics, factual information and building relationships are important qualities on both sides. .

Ethics 52

Ethics Pitching Storytelling Report 52

Contently - Strategy

MAY 13, 2024

Craft high-quality content and on-site microexperiences that encourage product recommendations, offer loyalty rewards, or feature interactive storytelling. We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. It published a report called Disinformation and ‘Fake News’ ’ in February.

Communications 96

Communications Ethics Public Affairs Government 96

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. It’s hard to predict.” Comms budgets are up.

Survey 137

Survey Communications Measurement Internal 137

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 82

Healthcare Communications Ethics Radio 82

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 51

Ethics Interviews Advertising Advertising 51

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

SEPTEMBER 8, 2020

Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 98

Survey Industry Leadership Study 98

Cision

MAY 4, 2016

It’s all storytelling. A reporter is in pursuit of a given story; we coach a client to help tell that story. Traditional pitching remains necessary, but we should be realistic about the emails that begin “Hi Joe, my client Ellen is an expert on…” Today there are fewer reporters that have less time to do more work. .

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. Services like WordSmith, Wibbitz, News Tracer, Buzzbot and Heliograf are serving today as robot reporters – and they’re hastening the death of legacy media.

Company 111

Company Media Journalism Report 111

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. You’ve also worked as a reporter. What advice do you have for PR professionals who are trying to build rapport and strengthen relationships with reporters and editors? What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. Public relations practice inserts itself between the activities of an organisation and how they are reported to the public via earned, owned, and social media.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

Film 136

Film Local Leadership Radio 136

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can journalists and PR firms avoid such conflicts in future? A few days after that, the journalist resigned from his position.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can journalists and PR firms avoid such conflicts in future? A few days after that, the journalist resigned from his position.

Journalism 40

Journalism Reputation Ethics Corporate 40

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Karen Freberg

NOVEMBER 30, 2018

I have to thank the following brands and professionals for allowing us to be able to analyze, review, and apply their insights into our reports. Testing out new tools for storytelling. Major thanks to Talkwalker, Zoomph, and Delmondo for their support! We were able to other tools and platforms for education purposes and certifications.

Groups 66

Groups Tools Video Storytelling 66

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40

Contently - Strategy

OCTOBER 24, 2019

Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates. When reporter Elena Botella wrote this fascinating story about manipulative messaging and hypocrisy at Capital One , she shifted her professional focus from branded content to investigative journalism.

Financial 79

Financial Banking Content Marketing Writing 79

PR Conversations

APRIL 10, 2018

Realistically, a successful future-proof communication function needs to blend both positions, making the most of the evolving technological capabilities whilst applying common sense, ethical restraint and civic responsibility. Millennials, Gen Zers and whatever cohort comes next have different values and ideas.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

Deirdre Breakenridge

APRIL 29, 2019

Some of the written responses are what you might expect – comments like these: “There are fewer reporters and getting their attention is harder.” The Intersection of Bias, Ethics and PR Stunts in Media Relations. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

92% report having 11 or more years of experience; 52% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Media bias and PR ethics. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 123

Survey Measurement Public Affairs Storytelling 123

Communications Conversations

MAY 3, 2016

Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

I anchored and reported there for almost 18 years. Many of them have never been reporters. I was a general assignment reporter for the 10 o’clock news and also worked as an investigative and special projects reporter. I was tired of reporting on other people’s lives and missing out on my own. A lot of things.

Media 112

Media Journalism Report Video 112

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Two pieces of practical advice for public relations professionals that stood out came from our panel discussion on Cision’s 2017 State of the Media Report.

Data 264

Data Leadership Tools Advertising 264

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. The Holmes Report.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 172

Ethics Communications Nonprofit Journalism 172