David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Anyone can write a blog which is easily searchable and findable. The answer: a great story.

Storytelling 80

Storytelling Marketing Viral Energy 80

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. So, it’s good to be part of this organization, channel my energy into something much bigger than myself and find my place.

Agency 36

Agency Internal International Energy 36

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 183

Enterprise Tools Technology Privacy 183

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. BP did a phenomenal job talking for years about responsible energy, but when we learned it couldn’t deliver on that promise with buttoned-up operational rigor, we lost faith. But as I’ve said already, good, authentic storytelling will never fail to help you get your point across.

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And it’s our human nature to smell a lie from a mile away.

Writing 120

Writing Storytelling Brand Branding 120

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Stop fretting. Not feeling confident that you have all of the facts or expertise?

Interviews 120

Interviews How To Media Infographics 120

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Konnect Agency

AUGUST 9, 2019

Try a storytelling podcast like Imagined Life , or marketing and business talks from GaryVee. Another helpful activity is to write down a few things you’re grateful for each night before going to bed. Feelings of gratitude provide you with a renewed energy and abundance mindset to tackle every day with a calm mind.

How To 40

How To Exercises Energy Storytelling 40

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Waxing UnLyrical

JUNE 9, 2017

And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing.

How To 95

How To Banking Energy Writing 95

The Hoffman Agency

MAY 9, 2018

Companies, frustrated by the lack of ROI from announcements, send PR to pummel journalists into submission to write about announcements they don’t care about. To better align PR-generated content with journalistic demand, we need to put more energy and investment in creating content that’s not in the public domain.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

wiredPRworks

JULY 25, 2016

We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. It takes time, energy and resources, and quite often you are working on projects after-hours or on weekends. Is it too late to reinvent yourself?? I'm curious.

Conference 40

Conference How To Creativity Energy 40

ReimaginePR

MAY 30, 2015

have energy. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. It is a high-level look at the company or a product and gives people the most important things they need to understand in order to write about you, a product or an issue.

Media 120

Media Television Video Print 120

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

APRIL 7, 2016

When deciding on which countries you want to reach, start with your known markets – countries that house a local office or are major players in your industry (green technology in China, energy in Canada/South America, etc.). Storytelling is universal. But don’t stop there. A high-quality, human (not machine!) translation can take time.

Local 40

Local Internal International Energy 40

The Hoffman Agency

SEPTEMBER 2, 2020

It should be an enjoyable read which makes the potential employer think they’d like to have you on board and that you’d bring energy and enthusiasm to a role. A cover letter isn’t an academic task. It needs to have colour and tone. This doesn’t come across if the letter is simply full of dry, formulaic, standardised maxims.

Handbook 36

Handbook B2B Agency Energy 36

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Read up on clients, write incredible releases and pitches and communicate with ease. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” So, it’s the most fun, just high energy activation.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

OCTOBER 15, 2020

We love email,” GE’s Chief Storyteller told us. “It In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. For us, email subscribers are an extremely valuable audience that we want.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

We love email,” GE’s Chief Storyteller told us. “It In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. For us, email subscribers are an extremely valuable audience that we want.”

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JANUARY 9, 2019

Complement your writing, but don’t copy it. In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. The editors even claimed that having a video team comfortable pushing back on initiatives was an asset.

Video 90

Video Brand Branding YouTube 90

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52