ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Most earned media stories (what we call the editorial features and interviews that result from our efforts) take time to germinate, and an off-and-on strategy is a sure momentum-killer. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

wiredPRworks

MAY 3, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 77

Conference Internal International Travel 77

wiredPRworks

APRIL 27, 2021

Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 40

Strategy Case Study Marketing Energy 40

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. have energy. Make sure you have a NOTE TO EDITOR in big block letters either at the very top of your release or at the bottom under the release itself that tells editors what assets (art, video, interviews etc.) Great high-resolution pictures of product and key people. Lead media release.

Media 120

Media Television Video Print 120

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. It should be an enjoyable read which makes the potential employer think they’d like to have you on board and that you’d bring energy and enthusiasm to a role. A cover letter isn’t an academic task.

Handbook 36

Handbook B2B Agency Energy 36

wiredPRworks

JULY 25, 2016

It’s about that time - to dust off the resume and steam your “Interview suit”. It takes time, energy and resources, and quite often you are working on projects after-hours or on weekends. Patrick O'Rourke , Digital Marketer and Storyteller at Ozman Media, Peaches & Hot Sauce Podcast. I'm curious.

Conference 40

Conference How To Creativity Energy 40

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. If a reporter calls on deadline, never jump right into the interview. Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. It may take some more energy, time, commitment and work to do this, but it is beyond worth it.

Social Media 52

Social Media Video Conference Analytics 52

Deirdre Breakenridge

MARCH 14, 2018

I learned from personal experience that if I consumed too much other people’s content, I often left with little time or energy to produce original content. We need to add our voice and personality to our storytelling and professional practice, without worrying about what others may think about us. Because there is only one you.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Determine how you can show your brand, product, or service impacting people’s lives. Let them guide the narrative.

Viral 100

Viral Video Strategy YouTube 100

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. It’s likely that’s why I focus on storytelling, to try and draw pictures with words. What is your idea of PR nirvana?

Energy 53

Energy Measurement Internal International 53

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS. Alex’s energy and ability to step in to take care of business is boundless.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year. But really answering a reporter’s phone call is a small fraction of their day.

Media 112

Media Journalism Report Video 112

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Industry Creativity 245

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach This is an energy intensive technology. Zach: Yeah. And that’s what got the most traction.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

JANUARY 9, 2019

In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. Deep dives tend to work well as long explainer articles and videos, as do interviews with charismatic subjects.

Video 90

Video Brand Branding YouTube 90

Beyond PR

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 81

Sports Agency Industry Creativity 81

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” The individuality transcends both to his personal and professional life.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

MAY 12, 2021

So, it’s the most fun, just high energy activation. I think getting so much into a short time with us today, Lauren, that’s been a really brilliant interview, and thanks to the audience for joining. Paul: When you were in that position as well, unexpected dimensions of something are the ones that people pick up on, right?

Trends 78

Trends Brand Branding Reddit 78

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. brand promise. Heck if I know. Rapid Fire Round.

Storytelling 308

Storytelling Local Airlines Technology 308

Communications Conversations

MARCH 14, 2017

Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? I am who interviewed. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling. I remember working with you when I was on the board in the mid-2000s!

Ethics 68

Ethics Leadership Examples Fashion 68