NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements.

Brand 78

Brand Branding Viral Employee 78

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

JUNE 9, 2015

The Secret to Scale is Employees. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. The secret to scale is employees. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 134

Crisis Consumer Viral Brand 134

The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

5W PR

OCTOBER 26, 2020

If a business has to increase the employee overhead to increase the quarterly sales goals by 50%, this is a sign that it’s time to scale the business. When planning to get more employees, the hiring process should be thorough, and the added team should consist of people experienced in sales and have a proven track record.

Viral 88

Viral Employee Small Business Data 88

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. referring to the virality of the student’s initial Facebook post).

Employee 0

Employee Social Media Viral Media 0

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. One of my mentors told me a long time ago: ‘You can’t unring the bell.’ That’s step one.

Employee 214

Employee Leadership Crisis Management Viral 214

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Be thoughtful about sensitive issues.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

APRIL 19, 2022

Real-time prediction helps you stay ahead of every developing story, and this could have proved beneficial when a story about a homeless Home Depot employee made headlines. . The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

NewsWhip

JUNE 21, 2022

Other stories within the top 10 about Facebook include the death of singer Meat Loaf (228k), which was announced on his Facebook page, and a seven year old girl who went viral on the platform for singing a song from Frozen in Kyiv (212k). It was later revealed that she safely made the journey to Poland. .

Facebook 138

Facebook Brand Branding Measurement 138

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. Remember the BBC dad?

Communications 156

Communications Nonprofit Employee Film 156

Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play.

Leadership 398

Leadership B2B Community Viral 398

Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow.

Viral 120

Viral Nonprofit Software Social Media 120

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

FEBRUARY 12, 2021

According to the report, “The claim of anti-conservative animus on the part of social media companies is itself a form of disinformation,” and “Republicans have promoted the idea that because most social media employees and executives are politically liberal, the platforms themselves must be hostile to conservatives.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Use Business Wire’s customized distribution options to promote gifts by age and demographic.

Infographics 154

Infographics Travel Product Launch Video 154

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 It’s the CEO!,” gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

DECEMBER 21, 2022

This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . People often associate good employees with a good brand.

Brand 78

Brand Branding Policies Local 78

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? The consequences of your employees’ actions. Yes, she actually said that!).

Corporate 167

Corporate Airlines Employee Training 167

NewsWhip

JUNE 2, 2020

25-50 employees. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size.

Case Study 78

Case Study Study Viral Data 78