Cision
MAY 25, 2017
Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. This first example is actually of a customer sharing a good deed by employees.
Onclusive
JUNE 1, 2023
Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.
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ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. coli contamination of 2015.
Cision
OCTOBER 15, 2015
Customers are no longer whispering their complaints to their neighbors at dinner tables. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. Your brand’s success depends on your employees’ hard work.
Communications Conversations
SEPTEMBER 3, 2019
One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.
ImPRessions - Crenshaw Communications
MAY 15, 2018
When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.
Cision
AUGUST 31, 2015
If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.
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