Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Levie is calling for more digital privacy regulations – something not always expected from a software provider. This type of creative, highly effective activity makes a splash. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 28, 2019

As a latter-day example, marketing software company Hubspot does a great job showing the power of free stuff, especially content. Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.” Forget freewalls or paywalls or data capture.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. Marketing be nimble.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Technology is a great equalizer for a business. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. What we want to stress is the importance of starting internally. Customize your communications.

Brand 160

Brand Branding Film Internal 160

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: What Does “Storytelling” Mean to You? More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment. “It Blog: Code of PR Ethics?

Survey 122

Survey Communications Ethics Measurement 122

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter? In today’s world, insights are no longer enough.

Analytics 60

Analytics Data Analysis Technology 60

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 124

B2B Marketing Survey Software 124

Contently - Strategy

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? Way back in 2011, some employees at HubSpot had an idea.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? Way back in 2011, some employees at HubSpot had an idea. Educational Courses Are Lead Gen Machines.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas. Entrepreneur On Fire. 39) Donna Papacosta. Trafcom News Podcast. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. If you sell software, your gut instinct will tell you to just list all the features you’ve built.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A content marketing platform (CMP) is software for organizing the content marketing process.

Content Marketing 111

Content Marketing Marketing Media SEO 111