The Proactive Report
NOVEMBER 1, 2022
No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation. Why is communication so important?
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.
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Cision
AUGUST 23, 2017
Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.
PRSay
FEBRUARY 24, 2017
We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says. That’s an asset that stays with you, unlike shares or post virality.” “Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s
Prohibition
MARCH 15, 2023
The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. In doing so, the employees eyebrows mirror that of the McDonald’s logo, a simple yet brilliant observation by their creative team that was then transformed into video content.
Waxing UnLyrical
FEBRUARY 5, 2013
When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.
Cision
JULY 20, 2015
Click here to learn how to mobilize your audience with our free white paper now! Click here activate employees on social and facilitate word-of-mouth. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.
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