Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We'll be relied upon to help guide the flow of the text being used and when the chatbots should pass the conversation over to human employees.”. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Communications Conversations

DECEMBER 13, 2018

Opportunity for improvement in digital marketing and communication abounds. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. They’re assuming leadership positions and influencing budget decisions.

Communications 106

Communications Newspapers Trade Shows Sports 106

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. “I was really able to get my hands dirty and sink my teeth into creating the role.”. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. But, these examples we’re seeing so far are largely brand/marketing-type executions. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. Assess opportunities to improve your marketing strategy holistically. Nurture streams that hinge on outdated enrollment criteria. Put the next audit on your calendar.

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases.

SEO 52

SEO Engineering Web Trade Shows 52

Shift Communications

APRIL 1, 2015

However, most of our employees have to do influencer research while seated at desks, in offices. Vice President, Marketing Technology. Marketing Marketing Technology Public Relations Technology' SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. Christopher S.

Trade Shows 60

Trade Shows Technology Mobile Google 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. We explained the downside of such a stunt and moved on to a more executable idea.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Communications Conversations

MARCH 3, 2015

I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. I know it continues to be the dominant platform in social media marketing. The fall of content marketing tech. I know all that.

Technology 60

Technology Content Marketing Social Media Facebook 60

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. It can also help you communicate your company values.

Writing 88

Writing How To Media Guidelines 88

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. In another recent conversation, a female client shared that she had joined her company’s Pride Employee Resource Group (ERG) as its first Asia representative.

Handbook 36

Handbook Trade Shows Employee Local 36

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot! ).

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Second, internal communications and communicating with employees will be central to the success of every organization. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice. Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167