Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). One enterprising PR practitioner has launched Metaverse Public Relations. The report is based on a global survey of its employees. Cision also pitched microsites for ESG solutions a few months ago.

Software 85

Software Pitching Internal International 85

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries.

Enterprise 139

Enterprise Pitching Company Employee 139

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Recognize employees. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. d) Facial recognition check-in.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

FEBRUARY 4, 2020

It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. 9) OnePitch analyzes 1,000 pitches for trends. 10) PE firm completes $2.7

Software 104

Software Analysis Data Tools 104

Sword and the Script

NOVEMBER 9, 2021

It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The product aims to cut through the clutter of email deluge.

Software 93

Software Banking Technology Data 93

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. They wondered if that would measure the goals and metrics we had just defined.

Measurement 52

Measurement Communications Survey System 52

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. Getting already-busy employees to see the value and write posts. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. Moving from complexity to simplicity.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

APRIL 2, 2019

In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. Number of employees. HubSpot offers manual lead scoring capabilities (predictive lead scoring is available for Enterprise users). Perfecting sales enablement is potentially a significant undertaking. Company address.

Enterprise 84

Enterprise Data Examples Marketing 84

5W PR

JANUARY 21, 2020

In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. Having the opportunity to work alongside the Enterprise division at The PHA Group provided me with a valuable inside look at how the U.K. While working with the PHA team to pitch London-based media, the most notable difference was that the U.K.

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data?

Internal 64

Internal International Data Media 64

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Then you'll create content that isn't all about pitching or landing the sale.”. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool.

Marketing 87

Marketing Resources Technology Internal 87

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If you plan to pitch using email, check out our email outreach templates. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. The sales team to use in upcoming sales efforts such as pitch meetings. Steps to Take After You Hit the “Publish” Button. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111