Deirdre Breakenridge

JANUARY 16, 2018

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries. He’s developed a helpful checklist with 47 different ways you can make a greater impact, from your own health and well-being to your business and to how you app

Storytelling 281

Storytelling Internal International System 281

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to.

Strategy 276

Strategy How To Media Infographics 276

Ronn Torossian

JANUARY 16, 2018

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon. Bezos’ Prime service started out as discounted shipping and other perks for members, but it has grown into a major player in the streaming media marketplace. As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house.

Sports 210

Sports Blogging Marketing Media 210

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co

Trends 191

Trends Brand Branding Software 191

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most missteps aren’t fatal, and many offer lessons for the next time.

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Skype Interviews Crisis Communications Crisis 170

Ronn Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. They often take the time to feature fans with their favorite Crown Royal flavor of whiskey.

Social Media 150

Social Media Brand Branding Media 150

The Resolution Blog

JANUARY 15, 2018

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day. Instead of equity these investors?

Groups 136

Groups Report Software Big Data 136

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility report on environmental stewardship, or a donation-with-purchase campaign to benefit a nonprofit.

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

JANUARY 18, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 146

Storytelling Tools Newspapers Pitching 146

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

JANUARY 15, 2018

Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed. The post The Most Urgent Challenges Communicators Must Face in the Digital Age appeared first on Prowly Magazine.

Communications 127

Communications Measurement Digital PR Publicity 127

Communications Conversations

JANUARY 15, 2018

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button.

Pitching 136

Pitching Writing Journalism Guidelines 136

PR News

JANUARY 18, 2018

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building. When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. No one mentioned the… Continued.

Writing 128

Writing Meeting Data Report 128

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

Facebook 116

Facebook Video Brand Branding 116

PRSay

JANUARY 16, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 112

Storytelling Tools Newspapers Pitching 112

Barokas

JANUARY 19, 2018

We’ve been busy in our Detroit office…. We’re six months into our Detroit office opening and things are moving quickly out here! Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster. I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Technical topics that require a lot of research, custom images, and step-by-step demonstrations can become quite tedious and boring. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think. We have an objective – revenue, leads, takeaways or retentions – and we backwards plan from there. Campaigns have a start date…and an ending date.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes.

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Instagram Facebook How To Travel 84

Beyond PR

JANUARY 18, 2018

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media.

Media 75

Media Advertising Advertising Measurement 75

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JANUARY 17, 2018

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. One of the biggest reasons our team enjoys HubSpot so much? It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too!

Blogging 69

Blogging Software Publicity Marketing 69

Sword and the Script

JANUARY 13, 2018

Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers. The company’s stock price popped , which is interesting because the company has been, at least on the public markets, a shell of its former self.

Marketing 61

Marketing Advertising Advertising Corporate 61

Steve Barrett on PR

JANUARY 19, 2018

The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.

Agency 60

Agency Crisis 60

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . 1.Know What Influ

Data 70

Data Retail How To Sports 70

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Communications Conversations

JANUARY 19, 2018

Let’s face it: Most brands suck when it comes to customer experience. I’m sorry–it’s just a fact of life. Sadly, examples like Nordstrom and Starbucks are more the exception than the rule. But, one “customer experience” continues to blow me away year after year: The experience of attending a Kansas Jayhawk basketball game at Phog Allen Fieldhouse.

Brand 60

Brand Branding Newspapers Facebook 60

Presspage

JANUARY 19, 2018

The triple winner of ‘Best Low-Cost Airline of the Year’ award launched its online newsroom mid 2014 as a central hub for its media releases and blog posts. With a fleet of 11 Boeing 787 Dreamliners, 99 Airbus 320’s, 8 Airbus 321’s, and 5 Bombardier Q300’s, Jetstar is a leading carrier providing low fares across Australia, New Zealand and the Asia Pacific region.

Airlines 60

Airlines Blogging Media 60

PR Fuel

JANUARY 14, 2018

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Never fear, this article will have some answers so that your news will get read and shared.

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Local Company How To Training 61