Ronn Torossian
SEPTEMBER 2, 2020
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human. Consumers have a lot more […]. The post Storytelling That Stands Out appeared first on.
ImPRessions - Crenshaw Communications
SEPTEMBER 2, 2020
Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has f
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Cision
SEPTEMBER 1, 2020
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.
Melissa Agnes
SEPTEMBER 4, 2020
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
SEPTEMBER 2, 2020
Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
SEPTEMBER 2, 2020
Join us each week as we update our media analysis of The State of the 2020 Election.
ImPRessions - Crenshaw Communications
AUGUST 31, 2020
For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable feedback even if every offer doesn’t turn into a quick story.
Agility PR Solutions
AUGUST 30, 2020
We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S. society, what parties are most responsible for sharing it, and whose job is it to combat it? New research from the […]. The post Disinformation in society: New Institute of PR research examines and tracks its spread appeared first on Agility PR Solutions.
PRSay
SEPTEMBER 4, 2020
As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work? And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
AUGUST 30, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale.
ImPRessions - Crenshaw Communications
SEPTEMBER 1, 2020
The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The Big Apples are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. . This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.
Agility PR Solutions
AUGUST 30, 2020
The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours. So, if you want your prospects to understand how your product’s unique features […]. The post How marketers can make engaging and effective product videos appeared first on Agility PR Solutions.
5W PR
AUGUST 31, 2020
GIF’s have become powerhouses on social media, generating responses that make it worthwhile to incorporate them in communication activities. With 2019 seeing an explosion in visual content, employing looping visuals allows marketing and communication pros to send messages in shorthand. Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
SEPTEMBER 1, 2020
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science
Garrett Public Relations
AUGUST 30, 2020
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […]. The post Why Small Businesses Need to Invest in Their Digital Presence appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Agility PR Solutions
AUGUST 31, 2020
New research from restaurant tech company OneDine highlights a three-part plan for “Restaurant Recovery” in 2020 and beyond following the impact of COVID-19. Generally speaking, most restaurants must function at 75 percent capacity in order to achieve profitability. With many now operating at 50 percent capacity or less, it’s essential to identify how they can make […].
Sword and the Script
SEPTEMBER 1, 2020
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to the end of the year than the beginning – and at the same time, the pre-pandemic era feels like 10 years ago.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
SEPTEMBER 3, 2020
Make room on your calendar for one or several of these learning opportunities for journalists, bloggers, and freelancers in September.
Stephen Waddington
SEPTEMBER 4, 2020
Brandwatch adds virtual focus groups to platform with Social Panels. Consumer research has been tricky during the pandemic. It’s been challenging to run focus groups and polling. Survey fatigue has also become an issue. Brandwatch reckons it has an answer. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest.
Agility PR Solutions
SEPTEMBER 3, 2020
The recent surge in video conferencing brought on by the COVID pandemic has provided a wealth of comedic material for social media – from bosses transforming themselves into potatoes to Saturday Night Live’s take on the ubiquitous Zoom call, and many fails and awkward moments in between. my boss turned herself into a potato on […]. The post 7 ways to use humor in your presentation appeared first on Agility PR Solutions.
Steve Barrett on PR
SEPTEMBER 4, 2020
The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
SEPTEMBER 3, 2020
Laura Atkinson now Editor of STYLE at The Sunday Times; Kuba Shand-Baptiste now Acting Deputy Editor on The Independent's Voices desk; Alexander Brown joins The Scotsman as Westminster Correspondent.
Stephen Waddington
AUGUST 31, 2020
The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021. Communication teams, both internal and external, have never been so valued by organisations Strategic communications will focus on vaccinating products and services, continuing to market, and planning what comes next Return to the office is likely to see a hybrid home and office approach depending on the size of the organisation The job market wil
Agility PR Solutions
AUGUST 30, 2020
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince someone to want and consume a product or service. […]. The post Classical marketing: The persuasive secrets of Aristotle appeared first on Agility PR Solutions.
Ishmael's Corner
SEPTEMBER 1, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
SEPTEMBER 1, 2020
Paul Hodkinson now Editor-in-Chief of Law.com International; Kyle Caldwell appointed Collectives Editor at Interactive Investor; Maeve Campbell has been promoted to Deputy Editor at Euronews Living.
Sword and the Script
SEPTEMBER 3, 2020
55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. The first one came along a few years ago – conducted and pushed by a large PR firm. It made lots of headlines that echoed the “findings.
Agility PR Solutions
SEPTEMBER 3, 2020
Technology and commerce are inextricably intertwined. As businesses adopt new technology to boost their productivity, technology further advances, and those advancements produce even better tools for business owners to use to their advantage. The need to adopt productivity-boosting technology is universal, but knowledge of this tech is not. Here’s what you need to know about […].
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