Muck Rack

JUNE 5, 2019

9 productive activities PR pros can do during a summer lull

152

152

Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

Media Relations 152

Media Relations How To Media Pitching 152

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q

Journalism 321

Journalism Report Data Examples 321

Ronn Torossian

JUNE 5, 2019

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q

Journalism 150

Journalism Report Data Examples 150

Ronn Torossian

JUNE 3, 2019

We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal delivery service, seems legitimate and worthwhile. You add a few items to your cart […]. The post Why Retargeting Can Help Improve Marketing Results appeared first on.

Marketing 150

Marketing Social Media Media Agency 150

ImPRessions - Crenshaw Communications

JUNE 7, 2019

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and save yourself some assimilation time, here’s a handy primer on current PR/biz jargon – at least the kind we use in New York tech PR.

Agency 192

Agency Internal International Pitching 192

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

Measurement 120

Measurement Analytics Google Trends 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. And something is really standing out to me this spring as I’m traveling to deliver live training events. Until a few years ago, the Federal Aviation Administration had a rule that you couldn’t wear headphones during the final approach to landing. Flight attendants would come around and tap on your shoulder right before a descent.

Media Relations 146

Media Relations Media Training Pitching 146

Agility PR Solutions

JUNE 2, 2019

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social media and through other marketing […].

Brand 140

Brand Branding Marketing Community 140

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. With an average of 600 words per post that’s a whopping 720,000 words!

Blogging 133

Blogging Analytics Meeting Writing 133

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR for Anyone

JUNE 7, 2019

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is to make sure you know WHO you’re pitching. . Make sure you’re pitching the RIGHT person.

Pitching 100

Pitching Fashion 100

Agility PR Solutions

JUNE 5, 2019

PR is an exciting profession that can enrich your life if you do it properly, but it can also give you a lot of trouble if you keep making the same mistakes. For example, it’s never easy to get journalists to open, click, and love your email pitch, but especially so if you don’t do […]. The post 7 biggest mistakes PR pros may not even know they’re making appeared first on Agility PR Solutions.

Pitching 136

Pitching Examples Publicity 136

NewsWhip

JUNE 5, 2019

[…]. The post What types of video drive different Reactions on Facebook? appeared first on NewsWhip.

Facebook 141

Facebook Video Journalism 141

PRSay

JUNE 4, 2019

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines.

Ethics 103

Ethics Financial Guidelines Corporate 103

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs.

Software 100

Software Reddit Marketing Survey 100

Agility PR Solutions

JUNE 3, 2019

I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. Now I read everything online—just another example of how things have changed. What remains, from year to year, are the qualities that make an […]. The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions.

Storytelling 130

Storytelling Examples Report Analysis 130

Barokas

JUNE 7, 2019

Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved.

Marketing 94

Marketing Guidelines Consumer YouTube 94

PR News

JUNE 6, 2019

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York, featuring 60 acts on three stages that included newer artists and legacy Woodstock veterans. Under the banner of… Continued.

Blogging 99

Blogging Crisis Management Crisis Media Relations 99

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

JUNE 3, 2019

4 ways to stretch your media relations muscles

Media Relations 145

Media Relations Media 145

Agility PR Solutions

JUNE 5, 2019

Each day, there are over 10,000 Boeing aircrafts taking flight around the world to hundreds of airports, servicing over 6.5 million passengers in the past year. Since the crash of Ethiopian Airlines’ 737 Max 8, the company has lost over $27 billion dollars in market value, with stock down nearly 15 percent from its high […]. The post Boeing is losing more than just trust—how marketing and business outcomes must align appeared first on Agility PR Solutions.

Airlines 119

Airlines Marketing Company Crisis 119

Axia PR

JUNE 3, 2019

3 things to consider before submitting your news release. Are you receiving great media coverage for your company news? We once had a client who was not satisfied with the media coverage they were earning. They’d put out two news releases and only earned one media article as a result.

Media 83

Media Company 83

Mark My Words

JUNE 7, 2019

Trump’s visit reminded me of that old adage ‘money can’t buy class’. But it can get you close to it if you are President Trump, and in doing so see your approval ratings soar back home by quite a margin. With no gaffs or protocol errors in the UK this week, his standing in the polls has risen which proves that despite the media bubble the Trump three ring circus trundles on pretty much unaffected.

Internal 74

Internal International Course Publicity 74

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

NewsWhip

JUNE 6, 2019

[…]. The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip.

Content Marketing 104

Content Marketing Trends Marketing Brand 104

Agility PR Solutions

JUNE 6, 2019

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences. Creating a website for someone that […]. The post 6 hot tips for creating an engaging website for your new business appeared first on Agility PR Solutions.

Marketing 117

Marketing Publicity 117

Stephen Waddington

JUNE 6, 2019

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The Ofcom Adults: Media use and attitudes report 2019 examine adults’ media literacy rates in the UK.

Groups 72

Groups Report Data Publicity 72