Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
ImPRessions - Crenshaw Communications
AUGUST 25, 2020
For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.
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Onclusive
AUGUST 24, 2020
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist. It almost seems odd to consider that possibility.
Cision
AUGUST 27, 2020
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
AUGUST 25, 2020
The IRO Recipe – Don’t Leave Out this Ingredient.
ImPRessions - Crenshaw Communications
AUGUST 26, 2020
As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive. Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. .
Ronn Torossian
AUGUST 24, 2020
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.
Prowly
AUGUST 25, 2020
If done right, press releases can be great for obtaining naturally incorporated backlinks. But if they’re not done right, they can do more harm than good and can be a source of penalties. The reason why there aren’t more people using press releases is that they were generally misused in the past. What happened? People […]. The post The Right Way To Do Press Release Link Building In 2020 appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
AUGUST 25, 2020
PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. “Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-govern
Cision
AUGUST 28, 2020
As summer winds down, we wanted to share the last of our summer reading list.
Agility PR Solutions
AUGUST 26, 2020
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also gaining global popularity. You might have already heard of intelligence quotient and emotional quotient, but it‘s cultural […].
PR for Anyone
AUGUST 27, 2020
Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a story related to that hot news topic. This is one of my favorite ways of landing in the media.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
AUGUST 24, 2020
The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. Building lasting relationships with customers and staying connected to them has never been more important.
Stephen Waddington
AUGUST 26, 2020
The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work. Imagine an algorithm that marked down the most deprived students and improved the grades of student attending fee paying private schools. You don’t have to imagine of course. This is exactly what an algorithm devised by Ofqual, the UK exams regulator, did to the class of A Level students of 2020.
Agility PR Solutions
AUGUST 27, 2020
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR strategy on LinkedIn will do just that, […]. The post 4 tips for crafting the perfect PR strategy on LinkedIn appeared first on Agility PR Solutions.
Prowly
AUGUST 26, 2020
There are over a hundred of PR agencies in Toronto, specializing in areas such as reputation management, CSR, crisis communications, event management, media and blogger relations, influencer marketing, and more. While many of them are not cheap (some require a minimum project size of $25,000), they hire top talent with a high level of domain […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
AUGUST 27, 2020
Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020.
5W PR
AUGUST 28, 2020
Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Despite media coverage being key, achieving the required result requires some effort and the right strategy.
Agility PR Solutions
AUGUST 26, 2020
Before I joined Coyne, I thought that running the communications for a university would be a great gig. I imagined myself in my huge mahogany office, overlooking the beautiful quad on a perfect spring day, wearing tortoise shell eyeglasses and developing incredibly thoughtful communications strategies that would be highly appreciated. I may have been a […].
Muck Rack
AUGUST 27, 2020
10 things only journalists understand
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
AUGUST 26, 2020
Nicole Chapoteau, Matt Lynch, others promoted at Vanity Fair, Joshua Sophy’s new position at Small Business Trends, and more.
Critical Mention
AUGUST 27, 2020
Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine. Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Because social distancing is the key practice during isolation, friends and family members have found ways to still have movie nights and talk about their favorite shows while
Agility PR Solutions
AUGUST 26, 2020
As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic. “Our survey data shows that shopper behavior has changed […].
Awario
AUGUST 27, 2020
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
AUGUST 24, 2020
Marty Johnson’s new beat at The Hill, ABC News hires three multi-platform reporters, and more.
PR in High Definition
AUGUST 24, 2020
Agility, adaptability, ability to pivot, the age of disruption… anyone else seeing these words and phrases in constant use? I mean, they’ve been buzzwords for a long time, but COVID-19 has meant that people in marketing can’t go a week – a day, even – without hearing or reading these words. But in fairness to all those who utter them, and despite us becoming deaf to them due to overuse, you can’t deny that it’s a disruptive time for every organisation and there is a real need to be agile, adapt
Agility PR Solutions
AUGUST 24, 2020
The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and Truth Central, McCann Worldgroup’s global intelligence unit. The new report finds that […].
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