Sat.Jun 10, 2023 - Fri.Jun 16, 2023

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How to Grow Your PR Career

Ronn Torossian

Public relations (PR) is an exciting and dynamic field that requires a combination of skills and knowledge to excel. PR professionals are responsible for managing the reputation of their clients, whether they are individuals, organizations, or brands. There are a few things that PR professionals that are new to the industry should know about to […] The post How to Grow Your PR Career appeared first on.

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Streamlining PR tasks: 8 steps for maximizing productivity with management software

Agility PR Solutions

Learn how to streamline your business processes and workflows to increase efficiency and productivity. Streamlining PR tasks involves simplifying complex or unnecessary steps, and can be achieved with a variety of approaches and modern technology platforms. Discover the benefits of streamlining and gain insights on how to optimize your organization’s processes.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Look no further! A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts.

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When Is Being Terrible a Good Thing?

HMA Public Relations

After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Ultimate Guide to Publishing Your First Publication

PR Fuel

Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they. Read More The post The Ultimate Guide to Publishing Your First Publication appeared first on eReleases.

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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy.

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Bud Light’s Battle with Offline Sentiment and Its Ripple Effect

Agility PR Solutions

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations. In this article, we delve into Bud Light’s TotalSocial data, exploring how offline […] The post Bud Light’s Battle with Offline Sentiment and Its Ripple Effect appeared first on Agility PR

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Financial Empowerment and Security for Graduates with Jean Chatzky

PR for Anyone

In this episode, we’re talking with the incredible Jean Chatzky, CEO of HerMoney.com. We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder. It’s been trending in that direction for years.

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Unleashing the power of ChatGPT: The opportunities and implications of generative AI for PR

Agility PR Solutions

When PR professionals struggle to engage with audiences in a rapidly evolving digital landscape, it hinders meaningful connections with stakeholders. Traditional communication methods often fail to meet the expectations of tech-savvy audiences who demand instant responses, personalized interactions, and round-the-clock availability. ChatGPT, an advanced AI language model, revolutionizes PR by enabling life-like conversations and empowering […] The post Unleashing the power of ChatGPT: The

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Financial Empowerment and Security for Graduates with Jean Chatzky

PR for Anyone

In this episode, we’re talking with the incredible Jean Chatzky, CEO of HerMoney.com. We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What PR pros need to know about web spoofing and cybersecurity awareness

Axia PR

Watch out for faulty domains and untrusted links in this targeted cyberattack. It’s important to practice cybersecurity best practices to keep your company’s information safe on the web. We’ve already covered many cybersecurity threats, such as spear-phishing , human error , vishing , internet downloads , computer theft , and several others. There's a new cybersecurity breach tactic, however, that you need to be aware of: web spoofing.

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The Biggest Hair Trends on TikTok Heading into Summer

5W PR

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Each style brings its own unique charm and versatility, allowing for personalization and experimentation. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

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ICYMI: Bulldog’s Top 10 most popular posts in May

Agility PR Solutions

Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and gaining business exposure, insights on crafting an eco-friendly PR strategy, best practices in media pitching, and […] The post ICYMI: Bulldog’s Top 10 most popular posts in May appeared first on Agility PR Solutions.

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Spotting white space opportunities just got a lot easier — introducing the new Interest Quadrant

NewsWhip

Today, we’re announcing the launch of our Interest Quadrant, a brand new way for comms professionals to identify the top people and brands dominating online conversations, powered by state-of-the-art AI. With this release, for the first time, comms professionals faced with any issue or opportunity can instantly unpack the individuals and brands that are driving interest in it, and take action from a position of confidence — saving them time and giving them data and insights to back up their dec

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Latest Changes on Gender and Sexual Orientation From the AP Stylebook

PRSay

Stylebook editor Paula Froke spoke at the ACES: The Society for Editing conference earlier this year, and announced numerous new entries and updates to the Associated Press Stylebook. These include several updates to gender and sexual orientation. Here’s a recap that includes a few of the rules for terminology used during Pride Month: • LGBTQ+ (revised to add the + sign) Acceptable in all references for lesbian, gay, bisexual, transgender, and queer and/or questioning, plus other sexual

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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. Tourism boards also have to figure out new ways they can recommend attractions, and support the overall growth of an area.

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10 tips for PR pros and marketers for writing powerful survey press releases

Agility PR Solutions

The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage […] The post 10 tips for PR pros and marketers for writing powerful survey press releases appeared first on Agility PR Solutions.

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Research management: keeping track of literature and building knowledge

Wadds Inc.

An example of applying a task-based innovation process to research management workflow. Bruno Amaral wrote in his Substack newsletter recently about research and knowledge management systems and the fragile process of building new knowledge. It immediately caught my attention. Almost two years into my doctoral studies, I have found it increasingly difficult to track all the material I’ve reviewed related to my research studies.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Disabilities in the Workplace: Culture, Communication, Support, and Inclusion

Institute for Public Relations

Download the Full Report : Disabilities in the Workplace Report (PDF)Watch the Webinar: Disabilities in the Workplace Report DiscussionDownload the Press Releases: News release for Communications Professionals (PDF)News Release for Human Resources (PDF) Institute for Public Relations and Voya Financial have partnered on a comprehensive report, “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that … Continue reading Disabilities in the Workplace: Culture, Comm

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5 Ways to Market Healthy Snacks

5W PR

With increasing awareness of the importance of healthy eating, the demand for nutritious snacks is on the rise. However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

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4 critical qualities you need to break into the PR industry

Agility PR Solutions

Not everyone is suited to a career in public relations. It takes a singular kind of person to truly fit in and make the most of their skills within the unusual field. There are a series of particular qualities that a person should possess if they intend to not only apply for but excel within […] The post 4 critical qualities you need to break into the PR industry appeared first on Agility PR Solutions.

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Francis, who always did the hard things easily.

Maxim Behar

I was sitting with Francis Ingham at the elite Bucks Club in London recently, just in the foyer having a cocktail before dinner, when a stylish waiter in a white jacket, gloves and bow tie came in, turned to me, and remarked amazed, "Oh, sir… You are seated at Her Majesty the Queen's sofa. She was watching the cricket championship exactly from here sometimes.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Zoom Etiquette

Landis PR

By Makenzi Jordan Rodriguez Gone are the days of 100% in-person meetings, as most of us now work from home or in a hybrid work environment. Just like with in-person business meetings, meeting etiquette extends to Zoom, with a few new considerations. Photo courtesy of Pixabay Here are some tips for being polite in a video meeting: 1. Join on time. Punctuality is important!

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Tapping into AI With Beauty

5W PR

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. They can use it to streamline operations, personalized recommendations, and drive product innovation.

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5 ways you can demonstrate your PR expertise to your target audience

Agility PR Solutions

It’s getting harder and harder to stand out. Every company is working incredibly hard to get its message across to its target audience, and everyone is looking for more effective ways to gain a foothold. Demonstrating expertise to your audience is crucial for building trust and establishing yourself as a reliable authority in your field. […] The post 5 ways you can demonstrate your PR expertise to your target audience appeared first on Agility PR Solutions.

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