Agility PR Solutions
JULY 18, 2019
At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited resources. These are all potential reasons why implementing PR strategies is often […].
Muck Rack
JULY 18, 2019
The secret to generating PR metrics that matter
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ImPRessions - Crenshaw Communications
JULY 16, 2019
It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines and hospitals, data protection is paramount.
Ronn Torossian
JULY 18, 2019
Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
JULY 16, 2019
You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JULY 18, 2019
Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing is popular and there are several areas to address as these changes emerge. Influencer […].
Garrett Public Relations
JULY 14, 2019
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that skilled public relations practitioners generally […]. The post Caution Ahead: How a Good PR Pro Helps You Avoid Trouble appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Stuart Bruce
JULY 16, 2019
The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.
Steve Barrett on PR
JULY 19, 2019
The world's second-largest PR firm is following an increasing trend in appointing a woman to its most senior executive position - ethnic diversity must now be a priority.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 17, 2019
New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity. The new report, The Reality Report, asserts that it’s time for a […].
Barokas
JULY 19, 2019
Raising two little humans has provided me with a great deal of insight. At times — like every day — it has tried my patience, tested my boundaries and been utterly frustrating. On the flip side, it’s also been rewarding, fulfilling and the absolute best “job” I have ever had. With experience comes wisdom, and through it all, parenting’s lessons have not only helped me to become a better mother, but also taught me new ways to thrive in my career.
PR for Anyone
JULY 19, 2019
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about newsjacking.
Stephen Waddington
JULY 19, 2019
I went back to school this week and learnt some important lessons. I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe. Oregon is one of the largest faculties for journalism and PR in the world. If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 18, 2019
Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for? New research from predictive analytics software firm Prevedere, in partnership with Microsoft, illustrates a disconnect between the plethora of data a company maintains and the forward-looking, […].
Communications Conversations
JULY 18, 2019
If you want to get your client on TV in the Minneapolis/St. Paul area, and you’ve worked in PR for more than five minutes, you know there’s only one person to call: Peg Roessler. Peg has more than 35 years experience in the PR industry–including 28 working for herself! She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community.
PR News
JULY 19, 2019
Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach lacks the essential “why” that makes any story worth hearing. For the better part of the century, women have been… Continued.
Sword and the Script
JULY 16, 2019
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such machinations, the bolder parts of these statements – the stuff that makes a brand different amid a sea of sameness – tends to get stripped out.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JULY 15, 2019
As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things differently regarding their motivations and preferences for working with brands? A new survey from influencer marketing platform […].
Stephen Waddington
JULY 14, 2019
Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it. Sarah removes typos, sharpens grammar and tightens up sentences. She also calls out nonsense and suggests when I need to strengthen arguments or add detail.
NewsWhip
JULY 16, 2019
[…]. The post These were the top publishers on Facebook in June 2019 appeared first on NewsWhip.
Critical Mention
JULY 16, 2019
As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JULY 16, 2019
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant doesn’t seem interested in doing anything about it These […]. The post Facebook, we have a problem: Tacky Apollo 11 ads are running amok appeared first on Agility PR Solutions.
Muck Rack
JULY 16, 2019
11 ways to squeeze more value from your audio and video content
The Stalwart Blog
JULY 18, 2019
I just saw a news announcement that Proctor and Gamble has contributed in excess of $520,000 to the world champion US Women’s Soccer team to cover the pay equity that has been very much in the news of late. That’s outstanding on multiple levels. First off, it’s a great report to their core audience, it’s terrific PR, and could really go a long way to goodwill for their brand.
Waxing UnLyrical
JULY 18, 2019
Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
JULY 14, 2019
Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions. Men, on the other hand, are granted little influence in modern-day households among marketers and mass media. Even fathers of recent generations—who actually spend […].
5W PR
JULY 15, 2019
Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But the mistake Dave has made with his marketing strategy is that he has focused all of his budgets on Google Ads. In his mind, Google Ads have a high potential reach, are easy to manage, and he’s seen good results from utilizing this service.
Communications Conversations
JULY 19, 2019
In case you missed it, a soft-serve ice cream entrepreneur in California made news recently. Yeah, instead of catering incessantly to influencers, he’s basically thumbing his nose at them. In fact, he’s going well beyond that. His recent Instagram post sums his approach up best: “We’ve decided to make this thing official with signage. We truly don’t care if you’re an Influencer, or how many followers you have.
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