Ronn Torossian
AUGUST 3, 2017
While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency. 1.
Business Wire
AUGUST 1, 2017
The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.
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Onclusive
AUGUST 1, 2017
Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.
Cision
AUGUST 2, 2017
While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content mark
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JULY 31, 2017
Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
JULY 31, 2017
Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey.
Cision
AUGUST 1, 2017
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.
Flack's Revenge
AUGUST 2, 2017
The Trump presidency is the gift that keeps on giving when it come s to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can appreciate that most people don’t understand what we actually do. But since Trump’s unconventional campaign took off, and through the first six months on the job, it’s been hard to deny this man’s knack for getting press attention.
Prowly
AUGUST 3, 2017
Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline. The post Outbound vs Inbound PR: Why We Need a Mindset Change appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology.
Cision
JULY 31, 2017
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline. With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers.
Presspage
AUGUST 4, 2017
Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year. It's the largest UK owned airport operator and has a history that dates back to 1938 when Manchester Airport, then called Ringway Airport, opened for business.
Prowly
AUGUST 1, 2017
You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and. The post With AVEs Out of the Picture, These Are the PR Metrics That Count appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? Just look at Wendy’s.
Cision
AUGUST 3, 2017
The party never stops at Cision. via GIPHY. We just finished celebrating our 150th anniversary (and brand launch , and IPO !) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental H
The Stalwart Blog
JULY 31, 2017
Seriously I do. Think about what happened over the last two weeks. Scaramucci lost his job AND his wife all because he miscalculated the skills required to be an effective White House Communications Director. It's a shame, but not surprising. Many share the same misguided belief that anyone can talk to reporters. You just need to say something with authority, and they’ll write it.
PRSay
AUGUST 2, 2017
During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession. Here are some ways to help you promote awareness: • Develop a diversity & inclusion article for your Chapter, District or Section newsletter, website, or blog and share it with other partner organization
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
AUGUST 1, 2017
As a PR professional, every hour of every day is different. What’s more, every hour of our day matters as we multi-task to stay on top of the news cycle and trend spot, navigate spur-of-the-moment client requests, meet multiple reporter demands, deflect sticky media situations, plan or pivot a client’s long-term strategy, attend multiple client or team meetings, and make time for professional training and learning courses.
Stephen Waddington
AUGUST 3, 2017
Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. I’ve lifted some of the highlights relevant to my day job. #1 Broadband adoption close to saturation.
Ishmael's Corner
JULY 30, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to.more.
Stern + Associates
AUGUST 3, 2017
A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
AUGUST 2, 2017
Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it, commenting that his presence felt too modern and pop-culture centric for a series rooted in fantasy and the past.
Communications Conversations
AUGUST 4, 2017
If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries, chances are you are responsible for content development for you company or clients. And if you’re responsible for content development, you’re always looking for best practices, ways you can craft your content different to deliver on results.
Presspage
AUGUST 1, 2017
The Age of Experience. Over two decades after the introduction of the world wide web, the Information Age has come to an end. We have entered the Age of Experience, an age in which events are quite important. An event is a great way to provide your audiences with a special and engaging experience. This may be in real life or virtual, but the key is the audience has a valuable experience which they can connect to your brand in a positive way.
Beyond PR
AUGUST 1, 2017
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Shift Communications
AUGUST 3, 2017
By now, most of us have heard about Amazon’s purchase of Whole Foods Market. The announcement, followed shortly by the revelations of a planned meal kit delivery program , ate the bulk of the news cycle in the food industry. The statement was a stark reminder to food startups – with powerhouses like Amazon dominating the media, being smart and creative is more important than ever to stay relevant with journalists and consumers.
Stern + Associates
AUGUST 2, 2017
Most PR professionals are very good at (and very comfortable with) conducting outreach to journalists in their efforts to “place” and promote clients’ work: groundbreaking research, new product or service, The post 3 Content Marketing Strategies From PR You Need to Know appeared first on Stern Strategy Group.
Sword and the Script
AUGUST 1, 2017
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage.
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