Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. It has never been a valid measurement for PR #measurepr. Google Analytics.

Measurement 40

Measurement Analytics Google YouTube 40

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

PR 20/20

MAY 8, 2019

PR 20/20 + Artificial Intelligence + You. We’re operating under the assumption that 80% of what we do every day at PR 20/20 will be intelligently automated to some degree in the next 3 - 5 years. PR 20/20 created MAICON and is the marketing engine behind it. Marketing Artificial Intelligence Conference (MAICON). 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime?

Analytics 79

Analytics Publicity Print Measurement 79

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Additionally, multimedia files should be named accordingly, with alternative tags (ALT tags), and sized properly for your publishing template.

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. .

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

JANUARY 23, 2011

Digital Analytics edition.] Essay: a new moral agenda for PR , by Paul Seaman. Get Shareaholic test Filed under Blogging , Blogging for Grasshoppers , Public Relations , Weekly Roundup | Tags: blogging , Writing | Comments (6) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 47

Blogging Measurement Facebook Twitter 47

Solo PR Pro

AUGUST 26, 2014

At Solo PR, don’t endorse blanket or overdone automated sharing of social media posts. Allow for edits to the schedule on the calendar view using drag-and-drop. When a client wants the ability to review and edit your planned social updates – you can share the calendars with them, and they can edit easily.

Social Media 69

Social Media How To Media Google 69

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He teaches at the University of Oxford and he’s my guest for this 48 th edition of the Off Script Q&A series. What is the value of NLP to PR (and marketing)?

Analysis 78

Analysis Marketing Engineering Data 78

PR 20/20

FEBRUARY 3, 2016

For more robust analytics and more social profiles in one dashboard, check out the paid version. See below for a snapshot of what we’re using on the PR 20/20 website. All conversations can be tagged (e.g. Google Analytics : Another Google masterpiece, this tool is a no-brainer, must-have solution for every digital marketer.

Tools 40

Tools Marketing Google eBook 40

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Analytics Instagram 120

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Us neither.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. It’s a work in progress.

Publicity 164

Publicity Ethics Data Community 164