Sword and the Script

FEBRUARY 6, 2024

There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

B2B 91

B2B eBook Engineering Blogging 91

Doctor Spin

OCTOBER 25, 2024

About Digital Transformation “Digital transformation is an ongoing process using new digital technologies, with agility as the core mechanism for strategic renewal of an organization’s business model, collaborative approach, and culture.“ Content marketing. If you’ve followed the market, it’s time to lead it. Thanks for reading.

Leadership 52

Leadership eBook Technology Analytics 52

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Refers to the systems, technologies, and methods for transmitting messages over distances. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Social Media 75

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Technology companies. Healthcare organisations. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

JANUARY 17, 2023

It's a new age for marketing. The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. case studies, ebooks, blog posts).

Strategy 52

Strategy How To Technology B2B 52

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas. 1840 af Søren Kierkegaard.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Obviously, you cannot send your marketing assets to a journalist.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Shift Communications

JULY 5, 2016

Schaefer’s content shock , in which marketers create more content than humans can possibly consume. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. No one will notice one more story amidst millions. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Don’t miss your free copy of the latest #prStack ebook. Technology investment + human capital = The virtuous PR circle. PR has changed.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Measurement 95

Measurement eBook Tools Social Media 95

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. These organizations decided they won’t accept personal emails on registration forms.

eBook 71

eBook Exercises Employee SEO 71

Shift Communications

FEBRUARY 1, 2016

Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we measure influencer marketing? Vice President, Marketing Technology. Christopher S.

eBook 60

eBook Measurement Analytics Tools 60

Polaris

MARCH 17, 2015

I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever. I ultimately decided PR was the fun part of the marketing business. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. In a business context, it can refer to companies that adapt to changing market conditions being more likely to succeed.

eBook 52

eBook Analysis System Data 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. for the first time in an EMEA B2B marketing campaign?—?Snapchat

B2B 120

B2B B2C Facebook Storytelling 120

Doctor Spin

NOVEMBER 17, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. Please support my blog by sharing it with other PR- and communication professionals.

How To 52

How To eBook Wikipedia Viral 52

Flack's Revenge

MAY 15, 2015

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. It gave me the chance to hear from a range of speakers, including vendors and users. A more complete list can be found in Alan Belniak’s LinkedIn post ).

Tools 120

Tools eBook Social Media Meeting 120

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism eBook 75

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Shift Communications

AUGUST 22, 2016

Marketers are fond of reciting the cliche that content is king. Today, content shock is strangling marketers who’ve been taught that creating more content will cure our woes. Organic social media reach continues to decline towards zero ; social media marketers respond by posting ever-more content. Why has this happened?

Analysis 60

Analysis eBook Analytics Study 60

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. The Soft and Subtle PR Pitch of Content Marketing. I had to make this interview.

Media Relations 60

Media Relations Media Interviews Pitching 60

ISEBOX

DECEMBER 1, 2015

Take Advantage of Technology: In addition to a DIY strategy, there are tools that can help you generate lists of journalists that will be interested in your content. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Twitter 70

Solo PR Pro

DECEMBER 1, 2020

Plus, ask about past PR and marketing tactics, especially what has worked and what hasn’t. Technology is invaluable to the deployment of your PR plan. Create your next PR plan with our planning ebook and template ! Execute your PR plan like a pro. Once the plan is approved, it’s time to really get to work!

Writing 65

Writing Analysis Meeting eBook 65

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. Always share. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115