Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64

Axia PR

OCTOBER 3, 2023

Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. Strategically optimize for autocomplete to boost your website traffic and convert more leads online. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people.

Google 62

Google How To Engineering Advertising 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

DECEMBER 17, 2014

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR' Good news and cat videos can be your only intake if that’s your choice. The main thing that has changed is that humans can now search what they want, when they want and get exactly that.

Google 124

Google Digital PR Web Video 124

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 30, 2023

The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week.

Google 60

Google Wireless Digital PR Meeting 60

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

YouTube 162

YouTube Strategy Brand Branding 162

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

FEBRUARY 7, 2018

Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Google 149

Google Guidelines SEO Digital PR 149

Sword and the Script

FEBRUARY 23, 2021

He walks users through data and examples that show how search results, particularly from Google, which commands the vast majority of search engine market share , has changed. There are several important changes he conveys in his presentation about which PR professionals should be aware.

SEO 129

SEO Engineering Google Study 129

Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.

Google 100

Google SEO Study Digital PR 100

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

Lauri Pehar Borsh

AUGUST 6, 2019

While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Digital PR Google 60

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Google has a specific set of content guidelines.

Digital PR 264

Digital PR Marketing Infographics Video 264

Lauri Pehar Borsh

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Here are four search engine optimization trends to embrace: 1.

SEO 60

SEO Trends Communications Engineering 60

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

The Proactive Report

SEPTEMBER 4, 2015

Google News – Nipping at their heels with 150,000,000 visitor a month. The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. Get the Digital PR Tips Newsletter.

SEO 100

SEO Google Digital PR Writing 100

The Proactive Report

MARCH 21, 2017

This negative content will be indexed in Google News and make its way to the web search. That video is still on page one of a Google search for Kryptonite Bike lock. Get the Digital PR Tips newsletter in your inbox each week. A customer posted a video of how easy it is to unlock their bike locks with a Bic pen.

Reputation 140

Reputation Crisis Social Media Google 140

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. Bill Threlkeld, Threlkeld Communications, Inc. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. Get the Digital PR Tips newsletter. Provide excellent content to your media sources and make sure that every item in your content is fact-checked and verified. Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Branding 130

Branding Brand Ethics Engineering 130

The Proactive Report

JUNE 4, 2018

Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Get the Digital PR Tips newsletter each week. The post Data, Analytics and the Everyday Practice of PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 127

Analytics Data Exercises Social Media 127

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Rock the Status Quo

SEPTEMBER 22, 2014

Hubspot – 19 Reasons You Should Include Visual Content In Your Marketing Wishpond – 10 Reasons Visual Content Will Dominate 2014 Short but sweet Google+ Post by Randy Milanovic Heidi Cohen – Five Facts Prove Visual Content is a Guaranteed Winner Similar Posts You Might Like: Is Pinterest Right For Your Brand? Picky, picky.)

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

DECEMBER 4, 2018

Find out what people are searching for in Google and on your site. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Talk to your SEO and Web team.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Digital reviews are an incredibly powerful marketing tool these days, and they have so much power that they have even managed to make or break businesses.

Strategy 88

Strategy Marketing Reputation Survey 88