Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The post Is ‘Pluralistic Ignorance’ Ruining Your Marketing and Comms?

Marketing 111

Marketing Storytelling Travel Corporate 111

Cision

JUNE 14, 2016

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, product at Cision, has a superb definition for all of them.

Mobile 120

Mobile Marketing Conference Community 120

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. From this you can gauge brand visibility and market dominance. Indicating the effectiveness of influencer marketing efforts.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. From this you can gauge brand visibility and market dominance. Indicating the effectiveness of influencer marketing efforts.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular.

Brand 98

Brand Branding Ethics Internal 98

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In adtech, for example, we might talk about a “clear box” as an antidote to the convoluted tech some call a “black box,” or we might use a “passport” analogy to explain the opportunity that Web3 offers for brands to market in the metaverse. Definitely take a little extra time to connect with the reporter during the call.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Reputation Us

FEBRUARY 7, 2023

There is definitely room for improvement! Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. Clear, consistent and ongoing communication to your internal team can help align them with your goals and initiatives. Everybody wants to be part of something special.

Communications 97

Communications Real Estate Reputation Internal 97

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! The Covid marketing brain: How marketers are thinking and acting in new ways. Marketers have had to shut down some plans, rethink others and completely move away from their usual timeline. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. The definition of “employee” expands. Internal communication goes beyond the employee.

Trends 186

Trends Communications Skype Employee 186

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. This would expand their total addressable market (TAM) and complement their existing offering. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions.

Corporate 99

Corporate B2B Company Marketing 99

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

Wadds Inc.

MARCH 28, 2023

A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. They’re a real time window on the issue. Public relations is a relatively young profession. There’s also a latent insecurity in practice.

Publicity 52

Publicity Corporate Reputation Internal 52

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. PR-perspective mashup : internal experts. I accepted his offer.

Construction 40

Construction Internal International SEO 40

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. Employee Relations Managers. 5W is always hiring PR specialists – checkout our open PR jobs here.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Karen Freberg

FEBRUARY 25, 2019

I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Wellington is GORGEOUS!

Social Media 50

Social Media Internal International Media 50

Deirdre Breakenridge

MAY 30, 2019

What’s your definition of leadership? Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF) and is accredited as a Certified Professional Coach (CPC), Energy Leadership Index (ELI) Master Practitioner and a COR.E What’s the difference between management and leadership?

Leadership 236

Leadership Community Energy Blogging 236

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 5, 2023

TSX:QFOR) announced entering a definitive agreement to be acquired by the private equity firm Sumera Equity Partners for $257 million, according to reporting from Betakit , a news outlet that covers the Canadian tech scene. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020.

Software 138

Software Reddit Technology B2B 138

Stephen Waddington

DECEMBER 17, 2020

It has a latent insecurity about its contribution to reputation and marketing. It is the definitive textbook on public relations that has led the way over four editions in the field of public relations and strategic communication textbooks. Public relations constantly seeks to reinvent itself and justify its value to organisations.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. To be sure, America definitely has a problem trusting the media. Keep your content marketing separate and distinct. Similarly, 72% of U.S.

Government 143

Government Survey Ethics Media 143

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. But it definitely also helped to bring a cake along to a client meeting, to start a conversation and listen to what was on their minds”, says Bart, thinking back on the early days.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event. This year it will home in on – what else?

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. There’s a lot of me-too marketing that happens in difficult times. People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

MARCH 9, 2021

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. On International Women’s Day, there was plenty of worthy recognition. It’s fragile.

Internal 323

Internal International Crisis Brand 323

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. Fire the meteorologists, the interns can do the weather PR has always had a PR problem. This year, we have heard from many internal and external PR professionals that budgets were slashed or eliminated and tasks handed over to marketing.

Policies 68

Policies Creativity Internal International 68