Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

Trends 95

Trends Brand Branding Analytics 95

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Do this exercise with your own data! Vice President, Marketing Technology. For that, let’s look first at social media. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 2: Confirm goals. Step 3: Check for links.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Advanced PR Practitioners Embrace AI Fully. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

OCTOBER 30, 2014

If you track how much your position changes over time, you are starting to measure velocity. If you track how much your change is changing, you are starting to measure acceleration. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Metrics Strategy Training'

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. Measurement. Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Vice President, Technology Business Development East Coast. The post Are PR and Marketing Entering the Moneyball II Era?

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Measure What Matters. Measure what matters. Christopher S.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The ability to show our PR efforts are working. I’ve been at SHIFT for five years now – six, if you include my internship stints prior to graduation.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. “How can I learn strategy?” EVP, Strategy.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JUNE 6, 2016

Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Thus, if we are excluding the strategies and tactics of paid media because we’re not fluent in them, we’re leaving attention – and revenue – on the table.

Advertising 60

Advertising Advertising Publicity Infographics 60