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5 Benefits of Media Relations

Landis PR

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ronn Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. The post Hawaiian Airlines policy ruled not discriminatory … but will that fly? Vehement pro and con conversations continued … READ MORE ».

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How to manage your media inquiries authentically and efficiently

Presspage

60% of PR professionals say media relations management is getting harder. With 24-hour news cycles and the amplifying power of social media, PR teams have to work harder than ever to build and protect their organization’s reputation. So how can you safely manage your media inquiries? How long is the response timeline?

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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed.

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CSR Trends for PR and Media Relations Professionals

Cision

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Fortune 100 companies, 54 percent have policies on human trafficking and 66 percent have policies on forced labor. Regulatory and government bodies demanding CSR reporting, new legal business structures.