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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s about protecting lives, forging strategic partnerships, and navigating ethical gray areas.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Responsible posting Train the company’s social media team to post responsibly.

Brand 78
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The robots have arrived in ethics

PR in High Definition

And second, what should you do as a communications professional if they do misbehave? But once they’re trained within a reasonable degree of success, many organisations simply let them run. Handling a crisis in AI. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. 1] [link]. [2]

Ethics 67
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Just a searching for a mystery train.

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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? It was virtual.

Ethics 80
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.