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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” It’s ethically the right thing to do.

Ethics 97
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control.

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

SEO 84
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Maintaining Trust in the Age of AI

Presspage

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. This information helps IROs make informed decisions and develop strategic plans.

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The robots have arrived in ethics

PR in High Definition

These algorithms are usually very complex, as they have to process a significant amount of information about specific users, users as groups, external conditions and do a lot of calculations as a result. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. Don’t blame the machine! 1] [link]. [2]

Ethics 67
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4 Myths about AI and PR

Offleash

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Myth: AI can handle the thorniest crisis communications.

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What’s Next in Public Relations? Let’s Ask My Students

PRSay

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 146