Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

JUNE 1, 2016

How has the public affairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house public affairs staff. What role does social media play in your job? In short, it’s integral to everything we do. You can’t do better than that.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. This is reflective of a traditional view of public relations.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 77

Trends Marketing Real Estate Public Affairs 77

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Landis PR

DECEMBER 18, 2023

If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win. Sometimes all it takes is adding one task to your team’s workflow. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Cision

FEBRUARY 17, 2016

When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?”

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Stuart Bruce

SEPTEMBER 11, 2015

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. What constitutes an official account?

Twitter 60

Twitter Facebook Government Policies 60

Ethical Voices

APRIL 17, 2023

Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. But you know what?

Enterprise 69

Enterprise Ethics Engineering Technology 69

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. Media relations. Public affairs (PA).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 128

Software Pitching Ethics Privacy 128

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!).

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

NOVEMBER 15, 2023

Media drives the communication between people around the world. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. I started creating news with the idea of making products and people more popular in the media. Now everything is done online.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Increasingly public relations is rooted in research, data analysis and measurement; future PR leaders need to be ready to respond with related answers. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. That’s when I found LTPR.”. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60