Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. 29) A logical investment in creativity. “As Joe Cardillo | Ecosystems and Entrepreneurs. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign. MEDEA Vodka.

Brand 78

Brand Branding Creativity Consumer 78

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Jennifer Donovan (JD): I don’t offer PR per se, but offer communications consulting, strategic guidance, social media program management and trainings. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Through our social media channels, we always aim to promote our content in a way that anyone — especially those without scientific training — could understand. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

APRIL 13, 2019

Marketing hiring slowed slightly to 5% but it spent 5% of the budget on training and development – the highest level in five years. 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs. Looking for an agency partner with digital, analytical and creative know-how?

Study 118

Study Survey Infographics B2B 118

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Regularly train your content creators on this guide and review content across platforms to ensure alignment.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. If your PR or marketing team needs help with, or training in, visual content, give us a call. Tip # 3: Lighting & Light sources.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. If your PR or marketing team needs help with, or training in, visual content, give us a call. Tip # 3: Lighting & Light sources.

Training 100

Training Film Infographics Examples 100

Contently - Strategy

MARCH 15, 2019

You can repurpose existing HR content —brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Do visual assets need to include certain colors?

Company 111

Company Pitching System Interviews 111

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills' That doesn’t mean our job to generate more awareness stops.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Best of all, Canva’s blur option allows for an entire spectrum of blurring. Is the graphic calling out the accomplishments of a speaker at a company event?

Infographics 60

Infographics Tools Guidelines Writing 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. Quotes from trained professionals give stories credibility in the eyes of readers. If they do have a PR department , it’s not very large.

Publicity 63

Publicity Small Business Advertising Advertising 63

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. She names more than a dozen functions including, the communicator, the creative and the technologist. Yet, this sort of organizational behavior isn’t limited to just the military. The strategist.

Marketing 72

Marketing Employee Survey Social Media 72

Stephen Waddington

DECEMBER 5, 2018

Ivy Lee wrote a statement about a train derailment in in Atlantic City in 1906 on behalf of the Pennsylvania Railroad to ensure that journalists had accurate information. You should not start with three pages of A4, but a tweet, an infographic or a video. The press release remains the primary means of pitching a story to a journalist.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. This is what my 2018 looks like: What do we see above?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. In this, we should also foster work cultures where junior executives can have a voice and train the more seasoned veterans. People have trained their eyes to avoid border ads or click “Skip to Video” without watching the ad. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60