Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. I learned a ton—there was no money, so I learned to be creative,” Jen explains.

Meeting 83

Meeting Radio Travel Television 83

Waxing UnLyrical

MAY 17, 2018

We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective.

Exercises 82

Exercises Interviews Groups Video 82

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging.

Agency 60

Agency Corporate Interviews eBook 60

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions.

Company 105

Company Pitching System Interviews 105

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Check out the full interview, with bonus content, here. . I’m easy to find.

Ethics 78

Ethics Employee Communications System 78