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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120
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Maxim Behar: Only a Happy Person Can Be a Successful Person

Maxim Behar

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. How did your career start? Quite ordinary.

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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. The first step is education.

Employee 156
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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. Source: Journal of Accounting and Economics 5 Brown, L.,

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250
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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178
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Reprograming: a New Mindset and a Career Shift

The Hoffman Agency

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. As an intern at Hoffman, my storytelling skills are coming in handy.