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How New Journalistic Practices Are Influencing The News Release

Business Wire

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152
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How to End a Press Release

PR Fuel

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. How to End a Press Release.

How To 104
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10 Easy Ways to Leverage Press Coverage

Cision

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list). Report back to leadership.

LinkedIn 120
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7 Podcasting Best Practices

Cision

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Search engines don’t listen to and deduce context from audio (at least not as of this writing). .” – Stephan Dubner, author of Freakonomics. Ira Glass discusses preparation: 3.

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Be All In Or Get All Out With Content Marketing

Beyond PR

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. Take their Kronkiwongi project as an example.

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The Quick and Easy Guide to Shooting High-Quality Video on Mobile Devices

Beyond PR

However, while mobile devices make video storytelling easier, executing a high-quality video is not as simple as whipping out your smartphone, pointing it in a direction, and shooting. Just as you write a story sequentially, you want to make sure you shoot video in sequential order. Download our free Buyer 2.0 Shoot in Sequence.

Mobile 73
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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.