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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319
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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Maxim Behar: Only a Happy Person Can Be a Successful Person

Maxim Behar

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. I transitioned from journalism after being one of the founders of the outstanding daily newspaper "Standart," and I wanted to see if I could succeed in business. Which moments from your early steps are defining and memorable?

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” In a free online course about media relations for Muck Rack , Michael Smart invokes the 80/20 rule: Spend 80% of your time on the 20% of reporters you really have a shot with. Send it around internally. Measured on clicks, quick hits.”

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

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Should you remove author names from blog posts when employees leave?

Communications Conversations

Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris Havens (internal communications manager at Best Buy) did a fantastic job talking about how their corporate blogs have evolved the last 2-3 years.

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Common sense is NOT always so common.

Mark My Words

It’s a story that says a lot about leadership, decision making and business growth. Leadership is a vital ingredient here. During a crisis, it’s important for the audience to see that leadership is connected and in touch with the situation. Prepare your internal network. Let’s face it, things do go wrong. But many don’t.

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