article thumbnail

The robots have arrived in ethics

PR in High Definition

Of course, not all algorithms are commercial – one of our clients, SafeToNet, is in the middle of creating algorithms that can detect harmful content online and take appropriate action to prevent children seeing it. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. 1] [link]. [2] 2] [link]. [3]

Ethics 67
article thumbnail

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 164
article thumbnail

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

article thumbnail

Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. Change is part of the profession, but of course, that doesn’t mean it’s embraced by all. My current research is focused on ethics and internal communication.

Publicity 150
article thumbnail

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107
article thumbnail

Stuck in the middle

PRSay

Of course, she doesn’t have the details, so the rumor mill goes into overtime. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know.

Ethics 60