Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Have experience conducting in-person meetings as well as web-based demos. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Have experience conducting in-person meetings as well as web-based demos. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes.

Software 150

Software Measurement Analytics Data 150

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Secrets everyone has them.

Storytelling 87

Storytelling Privacy Resources Web 87

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. PR grows more in demand. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Step by step guide to create a corporate video for your marketing needs. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 129

Survey Communications Measurement Internal 129

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. These are the storytellers of 2017. But, we haven’t seen too many good examples of companies using that “story” functionality creatively.

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. The web environment displays content in a card formal. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

APRIL 27, 2018

Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. We were finding many users were bouncing from our web site when coming from our social media channels.

Blogging 68

Blogging Pinterest SEO Examples 68

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. People don’t trust soul-less corporations. While you may not roll out your brand all at one time, you’ve got to have an idea of what that final roll out will look like. Develop a strong brand identity. People trust other people. People want to buy from other people.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Storytelling 40

Storytelling Banking Training Writing 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 97

Survey Media Relations Corporate Communications 97

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: “A good story can last a lifetime. ” Abbie Fink , as she explains the factors that “make a story worth telling.”

Community 40

Community Content Marketing Travel Agency 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Doctor Spin

DECEMBER 20, 2023

PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR PR professionals don’t have to know anything about web design, art direction, or UIX.” “To

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply). PR measurement.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Around the Web Community community crowfunding give local america' Based in the Washington, D.C.,

Community 40

Community Local Nonprofit Storytelling 40

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Waxing UnLyrical

NOVEMBER 2, 2015

Draw Me a Story: Six Storytelling Lessons From Cartooning. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” You can thank me later. Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. 5 Tips to Get in Your #Creative #PR Groove.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Those who secure a reputation for content leadership will be increasingly valued as influencers and trusted sources.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99