Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation.

Healthcare 79

Healthcare Leadership Local Retail 79

PRSay

JUNE 9, 2021

A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. He joined PRSA in 1994.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

AUGUST 19, 2021

must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level?

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

OCTOBER 20, 2020

Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level? Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 175

Report Company Government Conference 175

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back.

Publicity 94

Publicity Survey Local Writing 94

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

AUGUST 16, 2022

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt. Our neighbors collectively donated $2,000. Custom Ink. YouGiveGoods.

Company 157

Company Nonprofit Apparel Local 157

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. Make June the start of your engagement, not a once-a-year publicity effort. Well, COVID-19 of course. Pride is a celebration, yes, but it started as a protest. But don’t stop on June 30.

Employee 201

Employee Community Leadership Enterprise 201

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. Externally that means continuing to engage the public around social distancing measures and the need for protective equipment.

Communications 125

Communications Crisis Leadership Sports 125

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Which students at your local college or university are already making the world a better place, and how are they doing it? Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Shift Communications

FEBRUARY 23, 2016

Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? This couldn’t be farther from the truth: owning up to and apologizing for a mistake takes courage and is a true sign of leadership. What makes up an effective public apology, anyway? “I’m sorry.”. You won’t be sorry.

Publicity 60

Publicity Crisis Consumer Financial 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 109

Consumer Travel Local Community 109

Ethical Voices

DECEMBER 5, 2022

How public relations professionals are failing and what we can do. Taking the high road meant that we had to tell our publics the truth and the whole truth and taking the low road would’ve been telling part of the truth. You also must work with local languages. The ethical threat of incivility. The key is respect.

Ethics 79

Ethics Publicity Radio Local 79

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

System 189

System Public Affairs Employee Nonprofit 189

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. In this case, we add, and watch certain films. Darkest Hour.

Film 136

Film Local Leadership Radio 136

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 201

Communications Nonprofit Employee Local 201

Mark My Words

MAY 20, 2020

What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community. “I just don’t see him having the skill set to be a producer,” said Borkowski. Putting him in California is a bit like putting an animal in a zoo.

Film 60

Film Local Training Community 60

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 164

Financial Video Consumer Data 164

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I did data communications for our local, state and national reporting. Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Report back to leadership. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired.

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103