article thumbnail

The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our team estimated we’d finish the film after another year of following characters and fine-tuning scenes. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue. What’s Next?

Film 252
article thumbnail

How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

article thumbnail

A Summer of Public Relations: An Intern’s Perspective

Deirdre Breakenridge

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Publicity 150
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149
article thumbnail

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160
article thumbnail

Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Film studios, music labels, talent agencies, and entertainment companies may offer entry-level PR positions to manage publicity and promotions. Government agencies. Media outlets.