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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models.

Corporate 115
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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 90
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PR Lessons From Twitter

ImPRessions - Crenshaw Communications

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197
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NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI is currently working out of a space called the Varick Street Incubator , an initiative by the New York Economic Development Corporation. NewsAI PR Software Pricing. Caveats: Not All Rainbows and Unicorns.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations.

B2B 170
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 161