Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. Avoiding thought terminating cliches.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

FEBRUARY 16, 2021

Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 157

Communications Ethics Leadership Reputation 157

PRSay

JUNE 9, 2021

A commitment to ethics. Communicators and legal experts following the case wonder whether the suit will start a trend of potential litigation against other marketing and PR firms that work with clients in a variety of industries. “A For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164

Crisis Ethics Publicity Marketing 164

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

MAY 24, 2022

Thought leadership events, too, can support an expert positioning. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications.

B2B 170

B2B Brand Branding Education 170

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture. However, we are now in a very different environment.

Ethics 261

Ethics Automotive Technology Conference 261

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born.

Survey 132

Survey Ethics Leadership Financial 132

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 104

Groups Employee Strategy Ethics 104

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. Rachel I’ll be an ambassador for the strategic leadership role PR plays and create board level advocates for PR.

Government 113

Government Education Community Big Data 113

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 62

Policies Ethics Government Leadership 62

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Happy New Year.

Government 103

Government Education Print Ethics 103

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Nevertheless, a large number of U.S. Nevertheless, a large number of U.S. According to the U.S.

Resources 60

Resources Education Ethics Corporate 60

Flatiron Communications

MARCH 13, 2021

Can An Industry That Advocates for its Clients to Embrace ‘Social Good’ Practice What it Preaches? It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions.

Policies 36

Policies Agency Ethics Government 36

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. You set an example for everyone in this industry, and I wish you many, many successes.

Energy 52

Energy Groups Internal International 52

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 79

B2B Media eBook Interviews 79

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

PR in High Definition

OCTOBER 28, 2021

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. The problem was, most of it wasn’t even remotely related to his product or industry.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stuart Bruce

MARCH 19, 2015

From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. You tell the truth, not just because telling the truth is the ethical thing to do. Robert believes the future is Public Leadership. I disagree.

Publicity 60

Publicity Reputation Corporate Leadership 60

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Deservedly, the active use of spin has given the PR industry a black eye.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133