Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Presspage

MAY 17, 2017

From raw data to personal contact When it comes to engaging with your audience to positively influence your reputation, it’s important to dismiss the misconception that your organization has an online and an offline reputation. Newspaper stories end up on social media and vice versa.

Data 60

Data Reputation Newspapers Social Media 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 103

Interviews Publicity Technology Social Media 103

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. What do you think are the keys to building and protecting a brand’s reputation?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Offleash

OCTOBER 16, 2017

After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. However, it was at this company that I got to know a regular customer who worked in corporate communications at Hewlett Packard. What’s a day like as a PR agency VP?

Agency 40

Agency Journalism Newspapers Employee 40

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example. billion that year to exactly zero in 2018.

Policies 149

Policies Newspapers Corporate Examples 149

Flatiron Communications

APRIL 23, 2015

Rick Scott for banishing the term climate change from government employees’ lips. They did, and soon thereafter, the newspaper of record trumpeted on its front page above the fold (this was pre-digital) the revelation that set BP off on its transformational, case-studied journey. Yesterday we celebrated marked Earth Day.

Tourism 28

Tourism Corporate Case Study Television 28

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 192

Marketing Content Marketing Data Social Media 192

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Meltwater has a reputation for an overly aggressive sales team. Some use words like media intelligence and reputation management, but these are based on media monitoring.

Technology 90

Technology Software Resources Pitching 90

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says.

International 68

International Internal Conference Public Affairs 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. A webpage enabled UK customers to access updates about stores in their areas.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: Fend Off Reactionary Cuts ). The media PR salary: $100,000.

Survey 173

Survey Marketing B2B Study 173

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. On the contrary – with clever marketing and new services they manage to get more new clients, some of them big international corporations.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PR Conversations

APRIL 8, 2015

” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. Buried within the NYMag slide show was this image taken at an unnamed employee’s desk: A Lilly Pulitzer Employee’s Workspace Photo: Amy Lombard/The Cut.

Retail 28

Retail Fashion Policies Employee 28

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. The motion was “You don’t need compliance rules when your employees have social media.” Even if you don’t choose to be transparent people will see through your corporate armour. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Influence of local newspapers | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78