Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Mo’ mobile! Content will be automated.

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Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

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Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Think serial storytelling. Six thoughts: 1.

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Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

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Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. As a PR pro, you must have heard a thousand times about emotional storytelling. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Share Relatable Stories.

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Digital PR How To Small Business Analysis 251

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” For example, currently, they are targeting people in Chicago via a mobile campaign.

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PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset.

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Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

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wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

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Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. How can you produce video for different marketing channels (desktop, mobile)? It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video'

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Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Powell Tate is a D.C.

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Public Affairs Creativity Nonprofit Agency 172

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

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Conference Marketing Case Study Content Marketing 97

Prohibition

DECEMBER 19, 2019

With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

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Sword and the Script

MARCH 3, 2015

Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms. That simply wasn’t feasible a decade ago.

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Marketing Telecommunications Customer Service Technology 60

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. Note: Photo courtesy of the Heartland Mobile Council). Former role: Director of Marketing & Business Development, PadillaCRT. Former role: Senior director-Client Content, Bring Me the News. Bob Ingrassia. Curtis Smith. James Anderson. Gregg Litman.

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Burrelles Fresh Ideas

JULY 11, 2023

Related Read: How Influencer Marketing Will Be Different (But Important As Ever) For Brands In 2023 Conclusion The rise of dadfluencers represents a significant shift in societal attitudes toward fatherhood.

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Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It

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Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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Marketing Content Marketing Data Social Media 189

PR 20/20

APRIL 12, 2016

For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. >> Related read: Content Marketing 2.0:

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. 5 reasons to embrace data-driven PR.

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Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

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Content Marketing Trends Marketing Mobile 65

Sword and the Script

MARCH 10, 2019

As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%). 3 PR Trends in Tactics, Measurement and Organization.

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Survey Media Relations Corporate Communications 98

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Here’s one hint: be on mobile. Be a storyteller – a smart one.

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Mobile Content Marketing Survey Infographics 100

Burrelles Fresh Ideas

JUNE 27, 2023

Mobile-friendly Formatting : Optimize your press release for mobile devices. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

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Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

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B2B Trends Video Course 130

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The SEO Pro.

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Marketing Mobile Engineering Technology 43

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

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Social Media Media Storytelling Local 40

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

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Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 8, 2015

It is however a high quality newscast delivered in audio over a mobile phone. This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling. PNR: This Old Marketing. (~60

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Radio Content Marketing Marketing Education 60

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

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Publicity How To Crisis Communications Crisis 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. What’s the Best Way to Spend 30 Minutes on Social Media Marketing? 3 Tips for Repurposing Content.

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Case Study Infographics YouTube Pitching 44

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

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Marketing Social Media Video Mobile 48

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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Social Media Marketing Pinterest Media 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. This is a new mobile app that gives directions and helps you find your way based on landmarks in the area, i.e. what you see.

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