Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Solo PR Pro

MAY 16, 2017

Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. It is also a good resource to keep you on track when you are tasked with content marketing.

Infographics 40

Infographics Writing Content Marketing Education 40

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML]. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

5W PR

APRIL 21, 2021

This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

OCTOBER 28, 2015

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. Imagery appeals to journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. So what are the basic principles behind the development and presentation of engaging material? Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more.

Infographics 60

Infographics Education Social Media Content Marketing 60

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' Well, it’s finally arrived.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Discover 71 tips in Cision’s latest tip sheet! It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Cision

OCTOBER 26, 2016

With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Building Content that Has Value Beyond Likes, Comments and Clicks. Presenter: Steve Radick, VP, Director of PR, Brunner. Sponsored Content 2.0:

Conference 120

Conference Internal International Data 120

Reputation Us

JANUARY 19, 2017

Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. It could range from a series of interviews to a more data-driven presentation.

Report 60

Report Infographics Video Financial 60

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

Media Relations 69

Media Relations Trends Media Infographics 69

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Only through these collective efforts can we truly fortify our digital world against the ever-present and evolving cyber threats.

Education 112

Education Employee Measurement Agency 112

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Is the site a recognized authority on the topic?

Google 113

Google Guidelines Web B2C 113

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Understand how to create a solid content marketing strategy: And who knows more about building a strategy than the Content Marketing Institute?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

ReimaginePR

SEPTEMBER 5, 2016

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Come to think of your blog as an ongoing conversation with your audience. Use Imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must. Continue on the video trend.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. He has poured tequila for an audience to illustrate his point in presentations.

Marketing 65

Marketing Viral Survey Infographics 65

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. A classic example comes from Sarah Farrow, a content marketer for Big Assignments.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54