Sword and the Script

DECEMBER 26, 2017

In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. PR and media relations statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Garrett Public Relations

JULY 29, 2018

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results?

Content Marketing 76

Content Marketing Social Media Marketing Media 76

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Earned media is going to get harder.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Mobile usage also has implications for other content we produce.

Mobile 334

Mobile Advertising Advertising Trends 334

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 388

Writing Blogging Social Media Publicity 388

Onclusive

FEBRUARY 15, 2024

This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Through this list, we’ll help you distinguish what must-have features you need in a social listening platform. How does a social listening tool track trends?

Trends 195

Trends Marketing Analysis Leadership 195

Sword and the Script

DECEMBER 20, 2016

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. . – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Here are the key questions to ask as you’re developing a robust content strategy.

Strategy 418

Strategy Survey Automotive Data 418

Agility PR Solutions

APRIL 24, 2024

In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses.

Social Media 86

Social Media How To Media Trends 86

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. They’re backing their content with action, too. To its credit, the social media manager for Duolingo posted a heartfelt apology. He’s a hugely successful actor with access to the best advice and a pretty smart guy.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler content created solely for ‘likes’. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

APRIL 22, 2024

It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon.

Social Media 105

Social Media Media Publicity 105

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Look at relevant media, customers, and key stakeholders. Develop engaging content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Branded content is king. Corporate content has been booming for a while, but it 2022 will see a tipping point. Corporate content has been booming for a while, but it 2022 will see a tipping point. What’s more, the branded content we see in the coming years will be smart, strategic, and fully professional.

Trends 385

Trends Employee Viral Advertising 385

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. They dive deep into online research before ever reaching out to vendors, and the content they encounter along the way greatly shapes their purchasing decisions. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

MARCH 27, 2024

Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign. But when it comes to content, always remember that quality beats quantity. Know the audience Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Wadds Inc.

FEBRUARY 22, 2024

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers.

Study 111

Study Social Media Journalism Survey 111

The Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. The trick to getting good content from an AI service is to learn how to write excellent prompts. Optimized AI content wins every time. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182