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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha. But the main focus of the event was the academic studies.

Ethics 80
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Tips for Working with Millennial Media Outlets

Business Wire

He said people like to consume quality stories as they always have. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159
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Introducing Crisis Dashboard

NewsWhip

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Most recently, last month we released the most comprehensive Reddit monitoring solution in the world, and we’ve added it to Crisis Dashboard. Announcing the NewsWhip x Reddit Partnership.

Crisis 158
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 94
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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. Review mining on sites like Amazon or G2 and explore conversations on message boards like Reddit to reveal treasure troves of data. What Is a Buyer Persona?

Survey 99
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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Reddit is my platform of choice. It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. Understand links.

SEO 71