Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 76

SEO How To Google Local 76

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 67

SEO How To Google Local 67

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. Field test with local participants to take place in March in Yokohama.

SEO 60

SEO Engineering Mobile Pitching 60

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. For example, Video SEO: Optimizing Your YouTube Video. Making changes or tweaking your video-making (and publishing) process a little also goes a long way towards YouTube SEO optimization. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. This is especially true when we consider the core aspects of SEO – content creation and optimization. The change rate is substantially higher than the typical rate digital marketers are used to.

Marketing 87

Marketing SEO Google Advertising 87

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PR Fuel

APRIL 28, 2022

Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. These consumers don’t always want or need your products or services, though.

Writing 99

Writing SEO Consumer Crisis 99

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Think about your local audience, too. Review the Data.

Brand 108

Brand Branding How To SEO 108

Burrelles Fresh Ideas

APRIL 9, 2024

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

5W PR

FEBRUARY 22, 2023

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. In the case of a physical product, you can give away physical free samples.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JUNE 3, 2019

Putting on a “customer hat” and thinking like a consumer can do wonders for boosting the effectiveness of a brand’s digital marketing strategy. In addition, businesses with a physical address can also increase their success with a solid local ad listing — though these local ads are not paid promotions. Search Network Ads.

Google 68

Google How To SEO Local 68

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. As a consumer, would you give this business another chance? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. This is where Yext comes.

Brand 59

Brand Branding Local Engineering 59

Konnect Agency

FEBRUARY 16, 2023

When brands deploy a full-funnel approach, they can maximize the number of conversions by ensuring that their marketing efforts are as effective as possible at every step of the consumer journey. This stage of the funnel is where the consumer begins to evaluate your product or service, ultimately deciding if it’s the right fit for them.

Marketing 52

Marketing Consumer Advertising Advertising 52

5W PR

DECEMBER 18, 2019

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR? What has stayed the same?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Some businesses believe that videos are too costly and time consuming, but that’s not the case if you plan well and invest in the right tools. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

PR 20/20

APRIL 14, 2020

Today, it’s a must-have investment for data-driven decision making that needs to be updated continuously to meet the changing needs of consumers. HubSpot offers thousands of pre-built themes, or you can enlist your developer to build custom themes in local environments. CMS Hub Professional also includes: SEO recommendations.

Enterprise 115

Enterprise Web Software SEO 115

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

PR Fuel

APRIL 29, 2021

About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. With repeat exposure, consumers will start recognizing your brand on sight. Not sure if you want to start getting press exposure?

Engineering 61

Engineering Consumer SEO Google 61

Buzzstream

MARCH 26, 2020

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Step 11: Optimize For SEO. Image Source.

YouTube 116

YouTube Brand Branding Video 116

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Including the city and state helps localize for regional coverage.

Small Business 97

Small Business Writing Engineering Infographics 97

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. That’s the reason consumers and professionals are turning to online communities. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 61

Writing SEO Google Local 61

PR Fuel

OCTOBER 5, 2020

This makes it easier for your consumers to connect and engage with your product or service. Small businesses are integral parts of the local community. Get involved with local projects that tie to your brand and message. Support local not-for-profit organizations. Invest in SEO, or search engine optimization.

Small Business 52

Small Business Marketing Local Community 52

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level. Source: Buzzsumo.

Google 90

Google SEO Trends Content Marketing 90

Communications Conversations

APRIL 27, 2018

Our primary goals are: decreasing bounce rate, increasing time spent on site and collecting new quality visitors from organic growth with SEO. Our tone and voice lends to the consumer, but also a way to connect with and feature interior designers, builders, remodelers and architects. What are your initial goals with the blog? .

Blogging 68

Blogging Pinterest SEO Examples 68

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

AUGUST 31, 2020

Otherwise, consumers won’t bother to read your release. Optimize for SEO. With search engine optimization (SEO), you can make sure your content ranks on the first page. Then, email your press release to a local publication or trade magazine. Why are you sending this press release out? Send It Out.

Writing 71

Writing SEO Engineering Video 71