Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Agility PR Solutions

MAY 26, 2022

A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s 4,000 respondents across the U.S.,

Consumer 85

Consumer Survey Internal International 85

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. Their regional HQ in Asia is Singapore where Ted is based.

Internal 152

Internal International Media Pitching 152

Flack's Revenge

NOVEMBER 12, 2015

The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. How do e-commerce sellers use social media for “Singles’ Day”?

Social Media 120

Social Media Media Apparel Retail 120

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 97

YouTube Marketing Local Chemicals 97

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Communications Conversations

MAY 25, 2021

Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of them will respond with the same answer: The content approval process. In other words, AT LEAST 6 out of 10 of us are being subjected to a very, very time-consuming and painful content approval process.

Social Media 103

Social Media Media Consumer System 103

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Social commerce Social commerce is mobile’s latest opportunity. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 94

Marketing Local Crisis Management Internal 94

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. Fast-food chain Burger King took to Twitter to promote International Women’s Day.

Advertising 62

Advertising Advertising Social Media Brand 62

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike.

Reputation 78

Reputation Financial Employee Survey 78

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Digimind Social Listening can help track these all-important mentions. Gain some best practices for understanding media and industry trends.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. A strong news cycle. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Karen Freberg

AUGUST 22, 2021

The Chair did address some of the things I think others outside of academia need to understand: The internal struggles for relevancy. I felt this so much for my fellow colleagues who teach social media (#SMprofs). Not being viewed as a “salesman” or focused on producing a “consumer product.”

Social Media 98

Social Media Media Course Conference 98

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

PRSay

MAY 3, 2023

But even as reputation becomes more important for organizations, in the social media era, it has also never been more fragile, the report says. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic.

Reputation 164

Reputation Corporate Report Employee 164

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

OCTOBER 31, 2023

PR Decoded PR Week’s PR Decoded networking event revolves around the theme “Purpose+,” emphasizing how PR professionals can maintain purposeful messaging amid growing consumer distrust. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. State of Media ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Consumers are gravitating towards clean formulations, dermatologists, and gynecologist-tested essentials that combine gentleness with efficacy.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333