Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

Axia PR

MARCH 15, 2023

The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years. With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business.

Local 62

Local Reputation SEO Web 62

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. consumers say they are suspicious of news content. What is more valuable than a brand (or personal) reputation? Skilled practitioners can seize the moment, with help from technology for metrics and scale.

Mobile 100

Mobile SEO Reputation Web 100

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. This means that one of the first things potential customers will do is look up your business online.

Policies 100

Policies Construction Reputation Privacy 100

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. It’s time-consuming, and time is the basis for our compensation in most cases. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JULY 4, 2023

In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial. Regularly update social media accounts , respond to consumer queries, and address mental health concerns.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. If your current sales and reputation stayed as is, where would you be? The most popular search engine is Google. Type your exact press release title into Google’s search engine bar and see what results come up.

How To 105

How To Engineering Google Web 105

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. It may help lift consumer spending, especially if the weather is good, but it won’t do anything for productivity. Health and well-being are proving resilient.

Agency 98

Agency Publicity Marketing Banking 98

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. Yet, this only tells part of the story.

Google 60

Google Mobile Storytelling B2B 60

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. duolingo every time you open Google Translate, I lose a feather. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. By using a media database to target reputable outlets in your industry.

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

AUGUST 18, 2015

You can find her on Twitter and Google+. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Not sure what consumers are saying? She enjoys sharing tips on media monitoring and analysis, as well as PR measurement.

Reputation 40

Reputation Brand Branding Analysis 40

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Further, time has shown that consumers like to look at reviews and read feedback on businesses which they may patronize. Negative reviews have to be countered because they won’t “just go away.”

Reputation 40

Reputation Hotels Crisis Management Google 40

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Wounded Warrior Project hurt by reputation damage. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 71

Brand Branding Reputation Energy 71

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. You should give it urgent attention as a public relations practitioner for two reasons. Less than a fifth of practitioners are upskilling.

Publicity 105

Publicity Policies Training Engineering 105

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants. So, what does that entail? Government regulation?

Government 149

Government YouTube Wikipedia Google 149

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Prohibition

NOVEMBER 16, 2022

Quality backlinks from a credible source indicate to Google that a site is trustworthy by appealing to its ranking factor, therefore increasing your organic ranking, as well as many more benefits. If you’re on the 2nd page of Google or greater, then you’re basically unseen to the digital world. Increase brand awareness.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Yelp, Google Places, RateMD, etc.) One of the most common steps today is for the potential customer to search the brand name in Google.

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. The practice of public relations got a big boost several years ago when Google changed its algorithm to reward mentions in high-authority domains.

Brand 195

Brand Branding Marketing Advertising 195